Generate customer service demand
Although the customisability of your packages will depend on your field (or style) of expertise, offering optional extras may prompt on-the-fence customers to book you based on the freedom to request what they really want or need without feeling like you’re doing them a favour. Often times, clients are afraid to ask questions because they do not want to impose, especially with a growing consciousness towards respecting the time and talent of the arts.
Select optional extras carefully
Overselling is offputting. Remember that offering optional extras work because they appeal to the client? Any extra that does not add value to the customer experience is not worth your while and may detract from the benefits you would otherwise enjoy.
Manage customer expectations
When customers browse your website, it is like doing window shopping. Therefore, it is important to communicate exactly what you offer (including extras) so that it takes the burden out of finding out if you’re a professional match with your clients.
The benefits of offering optional services
If clients see that you are willing to accommodate them, they may be keener to work with you. They are also more likely to refer other clients to you as you’ve more than satisfied their needs. It is good business and it is good marketing. And who said that the photography businesses couldn’t upsell? Upselling is a marketing strategy that encourages consumers to change their intended purchase to include additional items or services, or more expensive options. This will allow you to increase your per session photography income. But, the aim should not be to exploit your customers, so keep your extra costs reasonable so that it’s a win for both you and the client.