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Inside the Outdoorphoto flagship store in Pretoria East — South Africa's largest camera store
South Africa's #1 Camera Store - Since 2004

Born in Pretoria. Built for every frame you'll ever take.

Outdoorphoto is South Africa's largest photographic retailer - proudly 100% founder-owned and driven by over two decades of passion for image-making. From Pretoria East to Fourways, we equip photographers, videographers, and content creators with everything they need to tell their stories.

21+Years in business
6,000+Products online
150+Brands stocked
2Gauteng stores
Outdoorphoto team helping a customer choose a camera in the Pretoria East store
Our story

From a digital community to South Africa's largest camera store

In 2004, Hedrus and Norma van der Merwe had a simple idea: build an online community where South African photographers could connect, share knowledge, and find the gear they needed to shoot better. That community became Outdoorphoto - and over 21 years it has grown into the country's largest photographic retailer, with two physical stores in Gauteng and a nationwide online presence.

What hasn't changed is the ownership. Outdoorphoto remains proudly 100% founder-owned. Hedrus and Norma are still hands-on in the business, and that independence shapes every decision - from the brands we stock to how we train our team. There are no shareholder mandates here, just a genuine commitment to the South African photography community.

From our Pretoria East flagship in Waterkloof Glen to our Fourways store, and with thousands of customers across Johannesburg, Cape Town, Durban, and every corner of South Africa, Outdoorphoto is built on one belief: the right gear, paired with the right advice, unlocks extraordinary images.

Founded in Pretoria

Rooted in Gauteng, serving all of South Africa since 2004.

Community first

Started as a photographer's forum before becoming a store.

Expert-led team

Our consultants are working photographers and videographers.

Nationwide reach

Delivering cameras, lenses & gear to every SA address.

What drives us

We exist to equip the people who make things.

Outdoorphoto's mission is straightforward: be the best-equipped, best-advised, most accessible photographic retailer in South Africa. That means stocking the right products, employing people who genuinely know their craft, running a seamless online experience, and building services that go far beyond selling boxes.

Whether you're buying your first mirrorless camera, renting a cinema lens for a short film, trading up to the latest drone, or having a print made that belongs on a gallery wall - Outdoorphoto is your partner at every stage of the creative journey.

Expert advice, always

In-store and virtual consultants who know gear because they use it.

Built for South Africa

Proudly local, Gauteng-based, and delivering nationwide including the most remote areas.

Community at the core

We started as a forum. Community has been our heartbeat for 21 years.

Accessible creativity

Rentals, trade-ins, used gear - creativity shouldn't be gated by cost.

What we offer

Everything you need to capture, create & print

One destination for South African photographers and content creators - buying, renting, learning, printing, or upgrading.

Photo & Video Gear

Over 6,000 products across cameras, lenses, drones, audio, studio lighting and accessories. Canon, Sony, Nikon, Fujifilm, DJI and 150+ brands - stocked and ready to ship or collect in-store.

Shop cameras →

High-End Gear Rentals

ODP Rentals stocks cameras, cinema lenses, drones, studio lighting and gimbals for short-term hire from our Pretoria and Fourways stores. Test before you buy, or fully equip a production without the capital cost.

Browse rentals →

Trade-In & Used Gear

South Africa's most trusted second-hand camera marketplace. Buy quality used cameras and lenses, or trade in your current gear to offset your next upgrade.

Browse used gear →

Art of Print

Gallery-quality fine art printing, large format printing, professional framing and canvas mounting. Bring your best images off the hard drive and onto the wall, exactly as they deserve.

Explore Art of Print →

Workshops & ShortForm Academy

Hands-on photography and short-form video workshops at our Pretoria and Fourways stores, led by working industry professionals for all skill levels.

View workshops →

Expert Consultations

In-store at Pretoria and Fourways, or virtually by phone, email and WhatsApp. Honest advice from people who love photography as much as you do - no pushy sales tactics.

Talk to an expert →
Why choose us

What sets Outdoorphoto apart in South Africa

Gauteng's only dedicated photography destination

With stores in Pretoria East and Fourways, Outdoorphoto is the only major photography-specialist retailer with a genuine physical presence in Gauteng - South Africa's economic heartland, home to millions of photographers and creators.

100% founder-owned - no corporate compromise

Hedrus and Norma van der Merwe still run this business. Every decision is made in service of customers and community, not shareholder returns or head-office mandates.

150+ brands - the widest range in the country

From Canon and Sony to Sigma, Godox, Peak Design and DJI - we stock over 150 photographic brands, giving South African creators unmatched access to the world's best imaging equipment.

Price match guarantee

Found it cheaper at another authorised South African retailer? Submit a Price Match Request and we'll do our best to match it - because great gear should be accessible at a fair price.

Fast, insured nationwide delivery

Every parcel is packed with care and insured. Orders over R650 ship free. Standard delivery reaches most areas in 2–4 business days; premium delivery available for main centres.

A creative space, not just a camera shop

Our Pretoria store features RAW Coffee - Percy's legendary cheesecakes and breakfasts - plus a Fujifilm SmartPrint kiosk so you can print straight from your phone while you browse.

RAW Coffee inside the Outdoorphoto Pretoria flagship store
21Years trading
2Gauteng stores
47K+Facebook fans
6,000+Products online
Find us

Two stores. One website. All of South Africa.

Flagship Store

Outdoorphoto Pretoria East

Address322 Garsfontein Road, Waterkloof Glen, Pretoria, Gauteng, 0181
Mon–Thu08:00 – 17:30
Friday08:00 – 17:00
Saturday08:00 – 14:00
SundayClosed
Get directions →
Now Open

Outdoorphoto Fourways

Address3rd Floor, Lighting Warehouse Building, Cnr Fourways Blvd & Short St, Fourways, Gauteng
Mon–Fri09:00 – 17:00
Saturday09:00 – 14:00
SundayClosed
Get directions →

Shop online - delivered to your door

Not in Pretoria or Johannesburg? Our full range of 6,000+ products is available online, with fast insured delivery to every corner of South Africa.

Free delivery over R650 Insured packaging Same-day dispatch (before 14:00) Premium delivery available
Shop now →
More than a camera store

An ecosystem built around South African creatives

Outdoorphoto was born as a community before it was a store. That DNA runs through everything we do.

RAW Coffee at our Pretoria store

Percy's legendary cheesecakes and breakfasts, live inside our Pretoria East flagship. Pick up a flat white while you browse the latest mirrorless bodies, or spend a Saturday morning in one of the most creative spaces in Gauteng.

🖨️

Fujifilm SmartPrint - phone to print in seconds

Print directly from your phone while you enjoy your coffee. The Fujifilm SmartPrint kiosk at our Pretoria store turns your favourite shot into a quality print - fast, easy, no cables required.

🎓

ShortForm Video Academy

Hands-on video creator training backed by two decades of photographic expertise and deep brand partnerships. Interactive classes and mentorship - from smartphone storytellers to aspiring cinematographers.

Explore ShortForm →
💬

The Outdoorphoto Community

A thriving online forum where South African photographers share work, ask questions, and buy and sell used gear through our classifieds platform. This is where Outdoorphoto began - and it's still beating strong after 21 years.

Join the community →
Trusted brands

150+ brands. Every serious creator covered.

From Canon and Sony to Sigma, Godox, Peak Design and DJI — if it matters to South African photographers, we stock it.

CanonSonyNikonFujifilmDJIGoProSigmaTamronGodoxManfrottoPeak DesignLoweproWacomRodeSennheiserZhiyunBlackmagic DesignProfotoLeicaPanasonicBenroGitzoInsta360HollylandShimodaSanDiskLexarJoby+ 120 more

View all brands →

Frequently asked questions

Everything you need to know about Outdoorphoto

Can't find your answer? Contact our team — available by phone, email and WhatsApp.

Outdoorphoto has two physical stores in Gauteng: our flagship at 322 Garsfontein Road, Waterkloof Glen, Pretoria East, and our Fourways store at the 3rd Floor, Lighting Warehouse Building, Cnr Fourways Blvd & Short Street. We also operate a full online store delivering nationwide across South Africa.

Yes , Outdoorphoto delivers to every corner of South Africa. Standard delivery is R120 (2–4 business days). Orders over R650 qualify for free standard delivery. Premium delivery (1–2 business days) is R225 to main centres. Orders placed before 14:00 are typically dispatched same day.

Yes. ODP Rentals offers cameras, lenses, drones, studio lighting, gimbals and accessories for short-term hire from our Pretoria and Fourways stores. Renting is ideal for testing gear before committing to a purchase, or for fully equipping a production. Visit odprentals.co.za to check availability.

Yes. Outdoorphoto is a trusted buyer and reseller of used photographic gear. Bring in your camera, lenses or accessories - we'll assess the condition and give you a fair offer to put toward a new or used upgrade. Use our Trade-In Assistance page to get started.

Yes. If you find the same product cheaper at an authorised South African retailer, submit a Price Match Request and we'll do our best to match it - because great gear should be accessible at a fair price.

Outdoorphoto hosts hands-on photography and short-form video workshops led by industry professionals at our Pretoria and Fourways stores. The ShortForm Video Academy offers structured courses for all levels, from complete beginners to advanced shooters. View upcoming events on our workshops page.

Art of Print is Outdoorphoto's premium fine art printing and framing service, producing gallery-quality large format prints, canvases, mounted wall art and custom framing using professional-grade equipment and materials. Visit artofprint.co.za to explore options.

Outdoorphoto stocks over 150 brands including Canon, Sony, Nikon, Fujifilm, DJI, GoPro, Sigma, Tamron, Godox, Manfrotto, Peak Design, Lowepro, Wacom, Rode, Sennheiser, Zhiyun, Blackmagic Design, Profoto, Leica, Panasonic, Benro and Gitzo. View all brands.

Outdoorphoto was founded in 2004 by Hedrus and Norma van der Merwe - originally as an online photography community. Over 21 years it has grown into South Africa's largest photographic retailer with two Gauteng stores and a nationwide online presence. The business remains 100% founder-owned.

Yes. Outdoorphoto's online store is operated by Hedno Trading (Pty) Ltd, a registered South African company. We accept Visa, Mastercard, Apple Pay, Samsung Pay, Happy Pay and Payflex. Every parcel is insured in transit and backed by our full returns and refund policy.

Ready to create?

South Africa's largest photographic retailer is right here in Gauteng.

Visit us in Pretoria East or Fourways, shop online with free delivery over R650, or reach us on WhatsApp for expert advice -wherever you are in South Africa.