Think Like a Creative Agency with Daniel Coetzee x Canon | 8 Aug

Success in photography and filmmaking is about more than creating beautiful images, it's about understanding how to build a business that clients trust.

Presented in collaboration with Canon and Shortform Video Academy, this master class features Daniel Coetzee, founder of Superb Agency.

Drawing on over a decade of experience in marketing, commercial production, and agency leadership, Daniel shares the strategies, workflows, and mindset behind producing high-end commercial content while building a sustainable creative business. From attracting clients and developing concepts to executing productions and delivering polished final work, attendees will gain practical insights into every stage of the commercial production process.

Key Topics:

• Build Your Brand: Attracting clients and developing long-term commercial relationships.
• Win More Work: Understanding how agencies and brands select creatives, and how to position yourself to stand out.
• Grow Your Business: Turning your creative passion into a sustainable business through effective pricing, positioning, and client experience.
• Choose the Right Gear: Understanding different commercial applications and how gear choices influence creativity and efficiency.
• Plan with Purpose: Planning and executing successful productions, from concept development and pre-production through to production and delivery.
• Master Post-Production: Creating efficient post-production workflows that improve quality, consistency, and turnaround times.
• Commercial Insights: Real-world lessons, creative decision-making, and behind-the-scenes experiences from producing campaigns for leading local and international brands.

Whether you're looking to grow your freelance career or build your own production company, this session offers practical advice from both the agency and entrepreneur perspectives.

Date: Saturday, 8 August 2026
Time: 10:00 - 13:00
Location: Outdoorphoto Pretoria