The Sony Alpha Festival is a hands-on creative event for photographers, videographers, and content creators. Now in its sixth year, it brings the Sony Alpha community together around practical content creation. You get access to professionally styled photo and video sets, the latest Sony Alpha cameras and lenses, and interactive demo stations. The focus is on real shooting, real workflows, and direct engagement with industry professionals. The experience is supported by live entertainment, food, drinks, and networking, creating a space where creativity, technology, and community meet.