Canon: Innovation & Vision

Discover Canon’s forward-thinking approach to imaging technology in a compelling session led by Roger and Gerald, two voices at the forefront of Canon’s innovation and creative strategy. Together, they unpack how Canon is shaping the future of visual storytelling through cutting-edge hardware, evolving systems, and a deep commitment to empowering creators.

Roger presents Canon’s broader vision for the future, highlighting key advancements across:

• Next-generation lenses, focusing on optical innovation, performance, and creative flexibility
• Mirrorless system development, including breakthroughs in speed, image quality, and workflow integration
• Concept and future-facing cameras, offering a glimpse into Canon’s R&D direction and long-term roadmap

Gerald then explores the evolution of Canon Cinema technology, tracing how Canon’s cinema line-up has progressed to meet the demands of modern production. He discusses how Canon is enabling the next generation of filmmakers and content creators through:

• Advanced imaging science and colour technology
• Flexible cinema workflows for productions of all scales
• Tools designed to bridge the gap between creative vision and technical execution

The day is brought to life through engaging presentations enhanced by infographics and Canon-focused visual content, providing clear, accessible insight into both current innovation and future trends. Attendees will leave with a deeper understanding of where the industry is headed and how Canon is helping shape what comes next.