My Shopping Cart

Your shopping cart is empty!

Sign in to your account

Not a member? Sign up for free


Sony ZV-E10 Mirrorless Camera with 16-50mm Lens (Black)


The ZV-E10 is an Alpha Series APS-C mirrorless camera designed specifically for vloggers. It lets users live stream directly through a computer or smartphone, and the camera can act as a webcam. On top of the camera are buttons to record movie or quickly toggle between still, movie, and S&Q (slow and quick) modes. The camera even shows a red frame marker on the screen to easily see when the recording is in progress.

The camera features Soft Skin Mode, a fully articulating screen to monitor video while shooting, a zoom lever to operate zoom lenses, and a multi-directional microphone that comes with a "deadcat" windscreen. The new Product Showcase Mode also automatically shifts focus away from a subject's face to an object held in front of the camera, and the Background Defocus Function sets the lens to its maximum aperture for beautiful bokeh.

  • 24.2MP images
  • UHD 4K30p & Full HD 120p video
  • Side flip-out LCD touchscreen
  • Livestream & webcam functionalities
  • Hot shoe located on top
  • Microphone & headphone jacks
  • Records up to 125 min on a single charge

The included Sony E PZ 16-50mm f/3.5-5.6 OSS lens is the ideal companion to the compact ZV-E10. It is a versatile zoom lens with a 24-75mm equivalent focal length range. It delivers excellent optical quality and incorporates optical image stabilisation and a power zoom mechanism to help you capture smooth and steady footage.

One-touch control of background blurring

There's no need for complicated manual adjustments - just press a single button to turn background blurring (bokeh) on and off. Select “Defocus” for a professional-looking blurred background to draw attention to the main subject, or “Clear” to show the entire scene in sharp focus.

Add drama with slow and quick motion

With the ZV-E10's Still/Movie/S&Q button, you can easily access S&Q mode to shoot slow-motion video at a speed 4x slower than real time. Or, by changing the setting, you can shoot quick motion up to 60x faster. These can be shot without post-editing on a PC, with clear Full-HD quality.

Ideal for product-review videos

Eliminate the frustration of recording product review videos. When the Product Showcase Setting is activated, the camera will quickly and automatically shift focus from your face to a product held in front of the camera, without the need to place your hand behind the product to shift the focus to it.

Natural and smooth skin tones

Without any special settings, the ZV-E10 will capture your skin tone with a natural look. There's also a Soft Skin Effect to smooth your skin's appearance, which is adjustable to OFF/ Low/ Mid /High depending on your preference.

High-quality video even when you're moving

The ZV-E10's image stabilisation system can shoot smooth, clean video footage even when you're walking. Another feature, Face Priority Auto Exposure (AE), will automatically brighten the lighting of your face. Even when you're walking, it automatically detects your face and makes adjustments to keep it brightly lit as you move from indoors to outdoors, through light or shadow.

Automatic, precise focus

Without any settings, the ZV-E10 can automatically track your face and eyes to keep a steady focus without wandering off onto other subjects. When you do want to shift focus, just touch the LCD monitor and the camera will track the subject you choose with AI-enabled Real-time Tracking.

Smooth, professional focus transition

With the ZV-E10, focus speed can be customised to fit the mood, for a more impressive look. The camera lets you choose from seven different speeds, from a quick transition to a more leisurely one. Watch the video below for inspiration on its use.

Shooting grip for smoother vlogging

The optional GP-VPT2BT makes it even easier to take selfies and shoot from high or low angles. You can also access controls on the grip without reaching for the camera's buttons while shooting. With these controls you can start and stop recording, handle zoom operations and set the Bokeh Switch to “Defocus” or “Clear”.

The larger sensor makes a difference in quality

The ZV-E10's impressive images are the result of the camera's large APS-C sized image sensor – the same kind found in cameras all the way up to professional cinema models. The sensor is more than ten times larger than ones you would find in a typical smartphone, so it collects far more light and more image data, in order to create beautiful images and evocative bokeh effects. [1] APS-C [2] 1-inch [3] 1/2.3~1/3.4 inch

Professional-looking bokeh at your command

The ZV-E10 makes it easy to shoot impressive images with a softly blurred background, like the kind you see in movies. The camera's large-size sensor makes this possible, allowing you to take striking shots where the subject really stands out against the background.

Impressive 4K movies

Making high-resolution 4K movies is as easy as pressing the MOVIE button, and the ZV-E10's large image sensor enables a beautiful range of colours. For maximum detail, the image sensor records 2.4x the volume of data needed for 4K, then condenses the data to produce the final recording.

Clean footage in dim lighting

Even when you're shooting in poorly lit settings, the ZV-E10 delivers beautifully detailed images with minimal noise. Once again, it's all thanks to the large size of the camera's image sensor, which maximises light collection. The result is clear, clean images even when shooting indoors with dim lighting or outdoors at night.

Built for Clear Voice Recording

The ZV-E10 makes it easy to clearly record your voice without any worries. The internal Directional 3-Capsule Mic is optimised to capture sound from in front of the camera, recording your voice clearly even when you're in a crowd.

Clear sound recording even outdoors in the wind

The ZV-E10 comes with a windscreen that reduces wind noise when you're shooting outdoors. Just attach the windscreen for worry-free shooting, and you won't have to adjust noise levels after shooting.

For even higher audio quality

Unlike with conventional analogue audio transmission, you'll never need to worry about cable signal interference. Just pair the ZV-E10 with any microphone from Sony that supports a Digital Audio Interface via a Multi-Interface (MI) Shoe for clear, low-noise, all-digital audio.

Simple remote connectivity with high-quality images

The ZV-E10 can be used as an online communication tool, a live-streaming camera, taking advantage of its large sensor and built-in mic. To use the ZV-E10 as an external camera, connect it to a PC or a Sony Xperia™ smartphone via a USB Type-C® cable connection.

  • Shoot now, share now: Share professional-quality videos on social media soon after shooting. The free Imaging Edge Mobile™ software allows you to quickly send your movies or still images from the ZV-E10 to your smartphone. Image of a person shooting video vertically
  • Vertical movie shooting without the hassle: Vertically shot videos can be replayed or edited with automatic tagging of their vertical orientation, so you can upload content custom-made for smartphone screens. Situational image of a person using their smartphone to edit a movie
  • Easy video editing on a smartphone: The Movie Edit add-on makes it easy to edit video on a smartphone. Apply enhanced stabilisation for especially shaky shots or reframe and crop video to suit popular social-media aspect ratios.

Stress-free power supply

There's no need to worry about the power source when you're producing your vlog – the ZV-E10 is equipped with multiple power-supply options to ensure stress-free shooting

  • Staying power for outdoor shoots: The ZV-E10's battery provides up to 125 minutes of continuous movie shooting or up to 440 still images, so you can comfortably shoot long sessions outdoors. Product image of the ZV-E10 being charged via USB-C cable
  • External power supplies for extended shooting sessions: For even more flexibility, the camera supports external power via a USB Type-C® connector, so you can use external mobile batteries to extend your recording time.
  • Optional AC power suitable for live streaming: When you have access to AC power you can use an AC adaptor like the AC-PW20AM and never worry about running out of battery charge, useful when you're doing live streaming.

Add artistic effects in camera

You can switch up your colour to create a variety of artistic effects. Just change the setting of Creative Style, or choose from seven different visual effects using Picture Effect modes

  • S-Log3 support for creative-looking colour tones: The ZV-E10 features S-Log3, used in other high-end Alpha series cameras, for a more creative colour tone. With post-production editing on a PC, S-Log3 allows a wide dynamic range for greater control over final colours.
  • Instant, true-to-life 4K HDR movies with HLG: The ZV-E10 gives you the option to shoot 4K HDR (High Dynamic Range) movies in faithful, natural colours without complex post-production editing or colour grading.

Please note that we rely on an external provider for accurate featured content for this product.


Actual: 25 Megapixel
Effective: 24.2 Megapixel (6000 x 4000)
Frame Rate
Up to 11 fps at 24.2 MP for up to 116 Frames (JPEG) / 46 Frames (Raw)
ISO Range
Auto, 100 to 32000 (Extended: 50 to 51200)
Lens Mount
Sony E
Sensor Type
Sensor Size Type
Sensor Actual Size
23.5 x 15.6 mm
Fastest Shutter Speed
Mechanical Shutter: 1/4000 sec
Bulb Mode

1/4000 in Movie Mode
Longest Shutter Speed
Mechanical Shutter: 30 sec
Bulb Mode

1/4 sec in Movie Mode
Flash Sync Speed
1/160 sec
Focus Points
Phase Detection: 425
Contrast Detection: 425
Video Encoding:

Recording Modes:
XAVC S 4:2:0 8-Bit
UHD 4K (3840 x 2160) at 24.00p/25p/29.97p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p/100p/119.88p [16 to 100 Mb/s]

External Recording Modes:
4:2:2 8-Bit
UHD 4K (3840 x 2160) up to 29.97p

Recording Limit:
Unlimited for UHD 4K (3840 x 2160) at 29.97p

Live Stream & Webcam Functionalities

Audio Recording:
Built-In Microphone (Stereo)
External Microphone Input (Stereo)
File Formats
Image: JPEG, Raw
Audio: Linear PCM (Stereo)
Built-in Flash
Weather Sealing


Sony NP-FW50
7.4 VDC
Lithium-Ion Rechargeable Battery


Focal Length
16 to 50mm (35mm Equivalent Focal Length: 24 to 75mm)
Maximum Aperture
f/3.5 to 5.6
Minimum Aperture
f/22 to 36
Barrel Type
Camera Mount
Sony E
Full Time Manual Focus
Minimum Focus Distance
25 cm
Internal Focus
Internal Zoom
Image Stabilisation
Filter Thread
40.5 mm
116 g
Top Sellers - Gold
EISA Awards
R 15,995 Only 2 left in Store
Payment plans available
Delivery Truck Free Standard shipping included. Faster options available

What's in the box

  • Sony ZV-E10 Mirrorless Camera (Body Only, Black)
  • Sony E PZ 16-50mm f/3.5-5.6 OSS Lens (Black) & Lens Cap
    • Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)
    • Sony AC Adaptor Micro-USB Cable
    • Shoulder Strap Wind Screen
  • Limited 2-Year Warranty

Note: Memory card/s not included; sold separately.

Reviewed by 1 customers

Great for Noobs

Show Details

Recently got my ZV-E10 and man oh man - I LOVE IT - totally new to filmmaking and the ZV-E10 is an awesome camera - not hard to get into - especially coming from a noob like me! Cant wait to get to know the system and see where this little guy takes me!

Recommended Accessories

Top Sellers - Gold
SanDisk Extreme Pro 128GB UHS-I SDXC Memory Card (200MB/s)
SDSDXXD-128G-GN4IN SanDisk Extreme Pro 128GB UHS-I SDXC Memory Card (200MB/s)
R 795

In Stock

RODE VideoMic Pro+ On-Camera Shotgun Microphone
RODVMP+ RODE VideoMic Pro+ On-Camera Shotgun Microphone
R 7,995

Only 1 available in Store

Top Sellers - Gold
Sony NP-FW50 Lithium-Ion Rechargeable Battery
ACCSONP-FW50 Sony NP-FW50 Lithium-Ion Rechargeable Battery
R 2,095

Only 2 available in Store

Related Products

Nikon Z fc Mirrorless Digital Camera Body
CAMNIILCZFC Nikon Z fc Mirrorless Digital Camera Body
R 22,995

Awaiting Stock