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Capture the peaks of more decisive moments with the Sony α7 III, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.
Combining impressive optical performance with lightweight, compact convenience, the Sony FE 28-70mm f/3.5-5.6 OSS makes an ideal everyday lens. The popular 28–70 mm zoom range covers a variety of uses, from landscapes to portraits and snapshots. Built-in Optical SteadyShot image stabilisation keeps images sharp and noise-free.
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Rendering scenes in realistic detail
A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
4D FOCUS — AF performance evolves
AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.
A top pick for users looking for a lightweight all-around zoom, the Sony FE 28-70mm f/3.5-5.6 OSS Lens is a great go-to for full-frame E-mount lens shooters. The lens uses a variable f/3.5-5.6 maximum aperture range in order to achieve light weight and compact size and incorporates one extra-low dispersion element and three aspherical elements to minimise aberrations throughout the range. Also, it has a linear motor and internal focus that enable fast, reliable autofocusing. On top of this, the Sony FE 28-70mm f/3.5-5.6 OSS Zoom Lens offers built-in Optical SteadyShot image stabilisation to combat the effects of camera shake. Additionally, it is dust and moisture resistant and is equipped with a seven-blade circular diaphragm for smooth bokeh. Coupled with a Full Frame E-mount camera from Sony, this lens delivers big camera performance in a remarkably compact, easy-to-handle package.
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