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Sony Alpha a7 III Mirrorless Camera Body with 28-70mm Lens

Capture the peaks of more decisive moments with the Sony α7 III, packing newly developed back-illuminated full-frame CMOS sensor and other advanced imaging innovations, high-speed response, ease of operation, and reliable durability that are ready for various shooting needs.

Combining impressive optical performance with lightweight, compact convenience, the Sony FE 28-70mm f/3.5-5.6 OSS makes an ideal everyday lens. The popular 28–70 mm zoom range covers a variety of uses, from landscapes to portraits and snapshots. Built-in Optical SteadyShot image stabilisation keeps images sharp and noise-free.

Perfection for all. Everything you need.

Rendering scenes in realistic detail

A newly developed back-illuminated image sensor and evolved image processing system fulfil various photography needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

4D FOCUS — AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go.

Eye AF revolutionises portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when photographing stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking2 and up to 8 fps burst shooting when photographing with live-view mode. The camera also supports silent shooting18 at up to 10fps with AF/AE tracking at maximum resolution.

High-resolution 4K HDR

As well as the new capability of recording stunning 4K movies through 2.4-times higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow.

Reliable features and operation in a compact body

The α7 III’s operability is enhanced by fast control during shooting, dazzlingly clear views through the Tru-Finder, versatile connectivity, and extended photography endurance from various power sources, plus high durability and resistance to wet or dusty conditions.

Camera Features

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • USB Type-C Port, Weather-Sealed Design

Capture smooth, blur-free images

A top pick for users looking for a lightweight all-around zoom, the Sony FE 28-70mm f/3.5-5.6 OSS Lens is a great go-to for full-frame E-mount lens photographers. The lens uses a variable f/3.5-5.6 maximum aperture range in order to achieve lightweight and compact size and incorporates one extra-low dispersion element and three aspherical elements to minimise aberrations throughout the range. Also, it has a linear motor and internal focus that enable fast, reliable autofocusing. On top of this, the Sony FE 28-70mm f/3.5-5.6 OSS Zoom Lens offers built-in Optical SteadyShot image stabilisation to combat the effects of camera shake. Additionally, it is dust and moisture resistant and is equipped with a seven-blade circular diaphragm for smooth bokeh. Coupled with a Full Frame E-mount camera from Sony, this lens delivers big camera performance in a remarkably compact, easy-to-handle package.

Lens Features

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/3.5-5.6 to f/22-36
  • One ED & Three Aspherical Elements
  • Linear Autofocus Motor; Internal Focus
  • Optical SteadyShot Image Stabilisation
  • Dust and Moisture-Resistant Construction
  • Seven-Blade Circular Diaphragm

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Camera

Megapixels
24.2 Megapixels
Frame Rate
Up to 10 fps at 24.2 MP for up to 89 Frames in Raw Format
Up to 10 fps at 24.2 MP for up to 177 Frames in JPEG Format
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP
ISO Range
Auto, 100-51200 (Extended Mode: 50-204800)
Memory
SD
SDHC
SDXC
Memory Stick Pro Duo
Memory Stick PRO HG-Duo
Lens Mount
Sony E-Mount
Sensor Type
CMOS
Sensor Size Type
Full-frame
Sensor Actual Size
35.6 x 23.8 mm
Fastest Shutter Speed
1/8000 sec
Longest Shutter Speed
30 sec and Bulb Mode
Flash Sync Speed
1 / 250 sec
Focus Points
Phase Detection: 693
Contrast Detection: 425
Processor
BIONZ X Image Processor
Video
Yes, NTSC/PAL

Video format:
3840 x 2160p at 23.98, 25, 29.97 fps (100 Mb/s XAVC S via H.264)
3840 x 2160p at 23.98, 25, 29.97 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 100, 120 fps (100 Mb/s XAVC S via H.264)
1920 x 1080p at 100, 120 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 23.98, 25, 29.97, 50, 59.94 fps (50 Mb/s XAVC S via H.264)
1920 x 1080p at 50, 59.94 fps (25 Mb/s XAVC S via H.264)
1920 x 1080p at 25, 29.97 fps (16 Mb/s XAVC S via H.264)
1920 x 1080i at 50, 59.94 fps (24 Mb/s AVCHD via H.264)
1920 x 1080i at 50, 59.94 fps (17 Mb/s AVCHD via H.264)

Aspect Ratio:
16:9

Video Clip Length:
Up to 29 Min

Audio Recording:
Built-In Mic: With Video (Stereo)
Optional External Mic: With Video (Stereo)
File Formats
Still Images: JPEG, RAW
Movies: AVCHD Ver. 2.0, MPEG-4 AVC/H.264, XAVC S
Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)
Built-in Flash
No
Weather Sealing
Moisture-resistant, but not waterproof or dustproof

Lens

Focal Length
28-70mm
Maximum Aperture
f/3.5-5.6
Minimum Aperture
f/22-36
Barrel Type
Metal Barrel
Camera Mount
Sony E-mount
Full Time Manual Focus
Yes
Minimum Focus Distance
30cm
Internal Focus
Yes
Internal Zoom
No
Image Stabilisation
Yes
Filter Thread
55 mm
Weight
295 g
Top Sellers - Silver
R 50,995 Awaiting Stock
Payment plans available
Delivery Truck Free Standard shipping included. Faster options available

Product Variations

What's in the box

  • Sony Alpha a7III Mirrorless Digital Camera Body
    • NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
    • AC Adapter
    • Micro-USB Cable
    • ALC-B1EM Body Cap for E-Mount Cameras
    • Accessory Shoe Cap
    • Eyepiece Cap
    • Shoulder Strap
  • Sony FE 28-70mm f/3.5-5.6 OSS Lens
  • Limited 2-Year Warranty

Reviewed by 4 customers

Thrilled with my buy!
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5

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It's everything they say and more!

Love this camera
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5

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The best camera ever!

Stunning camera!!!
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5

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Very happy with my camera. This is one very beautiful camera, and I am proud to own one. It has an abundance of features, that my old Canon did not have. And there are many other features that I had to learn. I am really excited to learn and realise the full potential of this camera.

Best mirrorless money can buy
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Background; hobby photographer didn't shoot for a couple of years wanted to get back into photography and some video shooting.
Did a lot of research and the Sony Alpha 7 Miii was by far the best-reviewed camera.

I can totally agree with the internet of that one.
This camera has been amazing so far, I haven't used it to its full potential but the basic shots and test I did are already blowing me away.

At first, I was considering an A7Rii but for the little amount extra go for this one.
It's just the latest and newest, especially if you want to use it for video as well this is the way to go.

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