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Sony Alpha a7 III Mirrorless Digital Camera (Body Only)

The Sony Alpha a7 III is a powerful and versatile full-frame mirrorless camera ideal for both photo and video enthusiasts. It boasts a 24MP Exmor R BSI CMOS sensor, BIONZ X image processor, and 693-point hybrid autofocus system for sharp, detailed images and fast performance. With 10fps continuous shooting, 4K video recording, and a tilting touchscreen LCD, the a7 III is well-equipped for capturing action and creative content. Additionally, its weather-sealed design ensures durability in challenging conditions.

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • 693-Point Hybrid AF System
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • ISO 204800 and 10 fps Shooting

Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like. A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.

Newly developed sensor, evolved image processor

A new version of the 24.2-megapixel5 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.

Back-illuminated full-frame sensor

The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed while minimising noise to reveal fine details in every picture.

Reducing noise in high-resolution images

Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.

Subtle gradation from shadow to highlight

Approximately 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.

Faithful colour reproduction

Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.

Steadier shots with 5-axis stabilisation

The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.

14-bit RAW output for rich gradations

For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous photographing mode. 

4D FOCUS - AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. The Sony Apha a7 III features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.

Up to two times faster AF performance

Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.

Enhanced AF tracking for swiftly moving subjects

The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.

Eye AF revolutionizes portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.

Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.

High-resolution 4K HDR

As well as new capability of recording stunning 4K movies through 2.4x higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.

Improved Fast Hybrid AF for movie recording

Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area like that for still images is now available for movies, too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.

HLG (Hybrid Log-Gamma) for instant HDR workflow

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.

Supports S-Log3 and Slow and Quick Motion

S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.

Please note that we rely on an external provider for accurate featured content for this product.


24.2 Megapixel
Frame Rate
Up to 10 fps at 24.2 MP for up to 89 Frames in Raw Format
Up to 10 fps at 24.2 MP for up to 177 Frames in JPEG Format
ISO Range
Auto, 100-51200 (Extended Mode: 50-204800)
Memory Stick Pro Duo
Memory Stick PRO HG-Duo
Lens Mount
Sony E-mount
Sensor Type
Back-Illuminated CMOS
Sensor Size Type
Sensor Actual Size
35.6 x 23.8 mm
Fastest Shutter Speed
1/8000 sec
Longest Shutter Speed
30 sec
Bulb Mode
Flash Sync Speed
1/250 sec
Focus Points
Phase Detection: 693
Contrast Detection: 425
3840 x 2160p at 23.98, 25, 29.97 fps (100 Mb/s XAVC S via H.264)
3840 x 2160p at 23.98, 25, 29.97 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 100, 120 fps (100 Mb/s XAVC S via H.264)
1920 x 1080p at 100, 120 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 23.98, 25, 29.97, 50, 59.94 fps (50 Mb/s XAVC S via H.264)
1920 x 1080p at 50, 59.94 fps (25 Mb/s XAVC S via H.264)
1920 x 1080p at 25, 29.97 fps (16 Mb/s XAVC S via H.264)
1920 x 1080i at 50, 59.94 fps (24 Mb/s AVCHD via H.264)
1920 x 1080i at 50, 59.94 fps (17 Mb/s AVCHD via H.264)
File Formats
Still Images: JPEG, RAW
Movies: AVCHD Ver. 2.0, MPEG-4 AVC/H.264, XAVC S
Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)
Built-in Flash
Weather Sealing


2280 mAh
7.2 VDC
Top Sellers - Silver
R 34,995 Awaiting Stock
Payment plans available
Delivery Truck Free Standard shipping included. Faster options available

Product Variations

What's in the box

  • Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
  • NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
  • AC Adapter
  • Micro-USB Cable
  • ALC-B1EM Body Cap for E-Mount Cameras
  • Accessory Shoe Cap
  • Eyepiece Cap
  • Shoulder Strap
  • Limited 2-Year Warranty

Reviewed by 7 customers

Outstanding camera

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I upgraded to mirrorless and couldn’t have made a better choice! The quality is incredible! It’s lightweight and fits snugly into my small camera bag!

The autofocus and image quality is incredible

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What a fantastic camera, I upgraded recently moved from Canon to Sony and have never looked back. The autofocus and camera are fantastic.


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This must be the best piece of equipment I have ever purchased from ODP! Best service and information received as well !! Thank you, ODP!!

You will not be disappointed

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Borrowed this one from a friend for an indoor event I had to shoot. Its low-light capabilities are fantastic! Would certainly recommend this for a photographer/videographer. Very versatile camera. I also like the fact that all the settings are easily accessible, and the autofocus is also superb.

Best auto focus system

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I wanted one of these for quite some time as I only read great things about it, when I finally got mine I was not disappointed. Best mirrorless camera out there in my opinion and is easy to use. Best autofocus system money can buy. You won't be disappointed.

Incredible video and stills camera

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The image quality is superb, the low light capabilities are great. The added features like 4K video, continuous autofocus for video and eye-AF for stills makes the A7 III far superior. Whether you are looking to make the switch to mirrorless, the switch to Sony or to just get your hands on an absolute workhorse of a camera, I can't recommend the A7 III enough!

Best mirrorless money can buy

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Background; hobby photographer didn't shoot for a couple of years wanted to get back into photography and some video shooting.
Did a lot of research and the Sony Alpha 7 Miii was by far the best-reviewed camera.

I can totally agree with the internet of that one.
This camera has been amazing so far, I haven't used it to its full potential but the basic shots and test I did are already blowing me away.

At first, I was considering an A7Rii but for the little amount extra go for this one.
It's just the latest and newest, especially if you want to use it for video as well this is the way to go.

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