Your shopping cart is empty!
EISA CAMERA OF THE YEAR 2018-2019
Sony has produced an excellent product with the Sony Alpha a7 Mark III. Utilising the power of their BIONZ X™ image processing engine and the clear image capturing capability of the Exmor R™ CMOS sensor the Sony Alpha a7 III delivers brilliant photos with accurate colour reproduction and extremely low digital noise. It can capture beautiful images at up to 10 frames per second. It does not stop there - the Alpha a7 III also features HLG (Hybrid Log-Gamma) which enables HDR video recording in 4K resolution.
1 reviews / Write a review
With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like. A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.
A new version of the 24.2-megapixel5 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.
The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed while minimising noise to reveal fine details in every picture.
Standard ISO range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.
Approximately 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.
Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.
The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speed advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.
For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode.
AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. The Sony Apha a7 III features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrast-detection AF points to improve focus.
Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.
The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.
With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.
The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.
As well as new capability of recording stunning 4K movies through 2.4x higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.
Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area like that for still images is now available for movies, too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.
A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.
S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.
If you want to know more about this product, we know that you’ll love these articles:
Talk to one of our friendly and knowledgeable consultants about this product. Call us on +27 12 348 3693 or Click to chat with one of our online consultants
Be a part of our community today!
Follow us on these social networks to stay on top of all the latest in photography news, workshops and local events.
Log In To My Outdoorphoto Account
Forgot passwordPlease enter your username or email address. You will receive a link via email to create your new password.
Register my account
We are currently awaiting stock of this item. Send us your contact details and we'll contact you right away with an update on availability.
Please Note: Due to the item being out of stock, we cannot guarantee availability or price. All prices are subject to change without notice.
To request a rental product simply fill in and submit the form below:
Sign up for our Newsletter and receive R100 off on your next online purchase over R1000.
Please read and agree to our terms below.
Outdoorphoto will use the information you provide on this form to be in touch with you and to provide updates and marketing.
You can change your mind at any time by clicking the unsubscribe link in the footer of any email you receive from us, or by contacting us at [email protected] We will treat your information with respect. For
more information about our privacy practices please visit our website. By clicking below, you agree that we may process your information in accordance with these terms.