The Business Of Photography by Stills by Tom x Canon | 19 Sept

For one exclusive event, professional commercial, portrait, and lifestyle photographer Tom from Stills by Tom teams up with Canon at Outdoorphoto Fourways to pull back the curtain on the creative industry.  Taking stunning photos is only half the battle; building a profitable, sustainable career in photography requires mastering the business behind the lens. Whether you are looking to transition from a passionate hobbyist into a full-time freelancer or want to scale your existing commercial or studio photography business, this practical session will provide actionable tools and real-world strategies to elevate your practice.

What You’ll Take Away

No fluff, generic growth hacks, or basic camera settings. Tom will share real insights into how he builds, manages, and sustains a high-end photography brand:

• Pricing & Value Proposition: How to quote with confidence, value your time and artistic skill, and structure commercial pricing.
  
• Client Relationships & Experience: Navigating contract negotiations, managing client expectations, and landing repeat commercial or private work.
  
• Building a Marketable Brand: Standing out in a saturated industry, establishing a recognizable aesthetic, and positioning your work to attract high-value clients.
  
• Workflow & Business Administration: Managing the day-to-day administrative side. From pre-production planning and budgeting to post-shoot delivery.
  
• The Gear That Powers the Business: Discover how leveraging Canon’s system enables seamless efficiency, high-performance output, and commercial dependability on set.

Date: 19 September 2026
Time: 10:00 - 13:00
Location: Outdoorphoto Fourways