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First-time mirrorless buyers, student filmmakers, and product reviewers who want everything they need to start shooting immediately - without working out which accessories to add separately - get a complete vlogging setup in this box. The Sony ZV-E10 with 16-50mm kit includes the camera body, lens, directional microphone with windscreen, battery, and strap: nothing else to buy before your first shoot.

The ZV-E10 is built around the person in front of the camera. One button blurs the background instantly - no manual aperture setting required. Product Showcase Mode automatically shifts focus from your face to whatever you hold in front of the lens. Face Priority AE keeps your face correctly exposed as you move between a dim Johannesburg studio and outdoor light. The side-flip articulating touchscreen means you can frame yourself without a separate monitor.

The included E PZ 16-50mm f/3.5-5.6 OSS lens covers 24–75 mm equivalent with built-in optical stabilisation and a silent power zoom - smooth, quiet zooms during video recording.

Key specs:

  • Sony ZV-E10 sensor: 24.2MP APS-C Exmor CMOS
  • Video: UHD 4K30p, Full HD 120p
  • AF: 425-point Fast Hybrid (face and eye tracking)
  • Screen: 3.0" side flip-out articulating touchscreen
  • Lens: 16-50mm (24-75mm equivalent), f/3.5-5.6 OSS, silent power zoom
  • Connectivity: USB-C streaming, works as a webcam
  • Battery: approx. 125 min continuous video / 440 still