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Vloggers, YouTubers and content creators stepping up from a smartphone will find the Sony ZV-E10 Mirrorless Camera with 16-50mm Lens gives them better image quality without making filming feel complicated. The APS-C sensor gives more control over background blur and low-light quality than a phone, while the included 16-50mm power zoom lens is ready for everyday videos, product clips and travel content.

A dedicated Bokeh Switch blurs or clears the background with one button press. Product Showcase mode shifts focus from your face to an item held in front of the lens, which helps reviewers, unboxing channels, cooking creators and small-business sellers film cleaner clips without manual focus work.

  • 24.2MP APS-C sensor
  • 4K30p video
  • Full HD 120p slow motion
  • Side-flip LCD touchscreen
  • Product Showcase mode
  • Bokeh Switch
  • Face and Eye AF tracking
  • USB livestreaming and webcam support
  • Includes E PZ 16-50mm f/3.5-5.6 OSS power zoom lens