Shoot to Sell: How to Use Social Media to Land Brand Clients by Aidan Jordaan x Canon | 18 Jul

Everyone tells you to build a portfolio and wait. They say you need years of experience, an agency connection, or the right gear before brands will take you seriously. But what if that's the long way around?

In today's content-driven world, your social media feed is your most powerful sales tool, and creators who understand this are landing brand deals, retainers, and premium work without ever sending a cold email.

Join Aidan, amaran partner and product filmmaker, as he shares the exact social media strategy that consistently lands him high paying retainers and brand deals. Plus the process of dealing with brands once you’ve actually landed them. Aidan built his business by turning behind-the-scenes content into inbound leads and in this talk, he'll show you how to do the same, no matter what genre you shoot in.

What you will learn:

• The Content Formula: The specific video formats that go viral, attract brand clients and how to apply them to your own niche.
  
• The Funnel Nobody Talks About: How to turn views and followers into real inquiries, retainers, and long-term brand relationships.
  
• Your First Brand Deal: A practical roadmap for landing your first (or next) paid brand collaboration using content you can create this week

Stop waiting for clients to find you the old way. Come learn how your camera and your phone are all you need to build a brand client pipeline from the ground up.

Date: 18 July 2026
Time: 10:00 - 13:00
Location: Outdoorphoto Fourways