How to Charge Clients: Processing Video Projects by Kyle White x Canon | 24 Oct

Taking stunning video footage is only half the battle; building a profitable, sustainable career in filmmaking requires mastering the business behind the lens. Presented by Kyle White, this practical workshop focuses on the commercial side of video production, specifically designed to help you price video projects accurately and navigate tricky budget conversations with confidence.

This workshop is structured to feel conversational throughout, encouraging audience inputs and real-time questions, followed by a dedicated Q&A section to address your specific pricing challenges.

What You'll Take Away

• Understanding the Brief: Discover why answering "How much for a video?" requires more context, and learn how to identify the true production requirements of any project.
• The Three Questions to Ask Before Quoting: Uncover how to extract the client's objective, analyse their creative references, and determine their available budget early on.
• Having the Budget Conversation: Gain practical strategies on what to say when a client refuses to share a budget or asks for your "best price."
• Matching Expectations to Budget: Learn how to simplify a creative concept and offer tiered options (entry-level, mid-level, and premium) to fit various budgets.
• Protecting Your Fees: Safeguard your business by avoiding unpaid pre-production work, stopping cost absorption, and setting boundaries so you don't promise more than the budget allows.
• Putting It Into Practice: Walk away with actionable examples of client conversations and a practical checklist you can use immediately before sending your next quotation.

Date: 24 October 2026
Time: 10:00 - 13:00
Location: Outdoorphoto Pretoria