Stay informed! Visit the SA Department of Health's website for COVID-19 updates: www.sacoronavirus.co.za

Exposed - The Business of Photography (for South Africa) - Revised Edition

Enlarge +
Exposed - The Business of Photography (for South Africa) - Revised Edition

The 157-page book Exposed - The Business of Photography (for South Africa) by international photographer and film director Deryck van Steenderen was written with the intent to prepare every aspiring photographer for the challenging photography industry. It includes plenty of tips and tricks that will give you the power and know-how to make a success of your career as a photographer, doing what you love.

Brand: Verse Creative Publishing
Product Code: DVSEXPOSED
R 185.00
Awaiting Stock
Free delivery on
orders over R1000

Exposed is aimed at the South African professional photography market keeping local law and photographic trends in context. This revised edition ensure buyers of timely and accurate information based on new industry developments and reader feedback. 

The Business of Photography

EXPOSED – The Business of Photography is the book that everyone wishes they had when they were starting out as a young photographer. According to the author, Deryck van Steenderen, he borrowed an established commercial photographer’s studio to shoot his first fashion test shoot in at the age of 19. The photographer's advice was “Choose another career, you can always do this as a hobby.”

At the time, Deryck thought he was just being negative, but many years later he now understands what the challenges were. The author shares that he read countless books and magazines on photography and photographers but none of them really prepared him for the reality of the actual business of photography.

In 2015, the Mail & Guardian published an article on Deryck exposing the "lack of education around copyright infringement and how general business savvy is a huge cap, particularly in tertiary education."

Understanding photography in South Africa

Whilst honing our technical and creative skills as a photographer we also need to hone our business skills, without which we are unlikely to succeed as professional photographers. Our goal should be to have a financially viable, sustainable career producing the best work possible as professional photographers. A financially viable and sustainable career means one in which we are able to live a decent lifestyle, whilst making provision for our retirement at the same time. Just as every other career deems this normal, so should we.

More about the author

Deryck is a commercial photographer, based in Cape Town, working internationally on assignments from lifestyle to fashion and beauty, food and decor, portraits and travel.

If you want to know more about this product, we know that you’ll love these articles:

What's included?

  • Exposed - The Business of Photography (for South Africa) - Revised Edition
  • No warranty.

Write a review

Bad Good
(Minimum 25 characters)
(3 - 50 Characters)

Talk to one of our friendly and knowledgeable consultants about this product. Call us on +27 12 348 3693 or Click to chat with one of our online consultants

Tags: Book
Compare Products
View your comparison