Grey cards allow you to manage colour and white balance on location or in studio while shooting portraits or events. This saves time during postproduction as it achieves accurate contrastCONTRASTThe difference between areas of different brightness levels in a photograph: A high-contrast image has a greater difference between light and dark areas, whereas a low-contrast image has a narrow range of tones. Contrast is used to direct a viewer’s attention to a photographer’s subject either with colour contrast (bold versus duller colours) or tonal contrast (bright versus darker tones). from the get-go.
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