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Constant f/2.8 24-70mm zoom with an unprecedented union of high resolution and creamy bokeh. The Sony FE 24-70mm f/2.8 GM is a standard zoom lens for Sony E-Mount mirrorless cameras.
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A fast, standard zoom favoured for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephotoTELEPHOTOA lens with long focal length capable of making distant objects appear nearer thus larger. Essentially, it isolates and magnifies the subject so that it appears as a full image when shooting from a distance. Telephoto lenses are ideal for photographing subjects that are further away, such as wildlife and sports photography. lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum apertureAPERTUREAperture, shutter speed and ISO form what is known as the exposure triangle in photography. Aperture refers to an opening inside the lens, similar to the iris of your eye, that changes in diameter to control the amount of light that enters a camera. Aperture is expressed in f-stops: the lower the number, the larger the aperture, e.g. f/1.4 is larger than f/8. A larger (or wider) aperture allows more light to pass through the lens to the sensor (film) as a picture is taken, particularly useful in low-light conditions. A larger aperture also produces a shallower depth-of-field, and thus more background blur., this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flareFLAREOccurs when a point light source such as the sun or an artificial light (that is brighter than the rest of the scene), hits the front element of a lens resulting in a lack of contrast, haze, or unwanted semi-transparent objects being present in the image. You can avoid lens flare with a lenshood or filters, however, the effect is also useful for bringing artistic elements into an image, such as sun rays peaking out from behind a rock formation. and ghosting for increased contrastCONTRASTThe difference between areas of different brightness levels in a photograph: A high-contrast image has a greater difference between light and dark areas, whereas a low-contrast image has a narrow range of tones. Contrast is used to direct a viewer’s attention to a photographer’s subject either with colour contrast (bold versus duller colours) or tonal contrast (bright versus darker tones). and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.
No-compromises design and technology in a new constant F2.8 zoom lensZOOM LENSAllows a camera to, unlike a fixed-focal length or prime lens, change smoothly from a long shot to a close-up or vice versa by varying the focal length. A true zoom lens, also called a parfocal lens, is one that maintains focus when its focal length changes. Due to more moving parts, zoom lenses often produce images of slightly lesser quality than their prime lens counterparts. However due to the inherent flexibility of being able to vary the focal length, they are extremely popular for photography where composition needs to be adapted quickly - such as at weddings, for example. that can fully utilize the performance potential of current and future high-resolution camera bodies.
An XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.
Keep exposureEXPOSUREExposure is controlled by three elements: Aperture, Shutter Speed and ISO. Achieving the correct exposure is similar to collecting rain in a bucket, up to an optimum level. The rate of rainfall is out of your control (light), yet you can control these three factors: the bucket’s width (lens aperture), the duration you leave it in the rain (shutter speed), and how effective your bucket is in collecting rain (ISO). These three elements work together to control the amount of light per unit area, preventing underexposure (too dark) or overexposure (too bright), giving you a natural looking image. settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speedSHUTTER SPEEDAperture, shutter speed and ISO form what is known as the exposure triangle in photography. Shutter speed is the length of time that a single frame is exposed for, more specifically how fast the shutter opens and closes to permit light entering the lens, to reach the sensor. A slow shutter speed means a longer exposure time useful for motion blur like the silky look of flowing water, whereas a fast shutter speed means a shorter exposure time useful for freezing the appearance of motion in images like a hummingbird in flight. It is measured in seconds starting at 1 second and halving our doubling in time.
For example: 1/2s, 1/4s and 1/8s are all fractions of a second with 1/2s being the longest exposure time, 1/4s half of that and 1/8s another half etc.s with consistently spectacular image quality.
Direct Drive SSM (DDSSM) minimises spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.
A focus mode switch, focus hold button, and zoom lock switch provides professional control for a wide range of shooting situations.
G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokehBOKEHPronounced: /ˈboʊkɛ/, /ˈboʊkeɪ/ [boh-kay] or /ˈboʊkə/ [boh-kə]
Originating from the Japanese word Boke (ボケ), meaning 'blur' or 'haze', it refers to the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. It has also been defined as the way the lens renders out-of-focus points of light. Bokeh depends on various aspects of lens design. Aperture design has the largest effect on Bokeh, and generally a lens with a more rounded aperture produces a more pleasing, natural Bokeh..
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