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Sony Cashback PromotionBuy a Sony Alpha a7R IV body and claim R7,000 cashback OR trade in a product for an additional R2,000 cashback. Register your claim at www.cashbacks.co.za
The next generation of high-resolution cameras has arrived - meet the all-new Sony a7R IV. This new addition to Sony's full-frame mirrorless camera lineup offers the world’s first 61MP full-frame image sensor, 15-stop dynamic range, continuous bursts up to 10 fps, updated design enhancements, and much more.
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The Sony Alpha 7R IV features a newly developed 35mm full-frame, back-illuminated CMOS image sensor with a resolution of 61 MP. The new sensor’s back-illuminated structure and effective noise reduction techniques combine to deliver extremely low-noise and high-sensitivity performance, ensuring the absolute maximum image quality. The camera also boasts an impressive 15-stop dynamic range at low sensitivities, resulting in smooth natural gradations ranging from deep shadows to highlights, and utilises algorithms from many of the latest Alpha cameras to maintain outstanding colour reproduction.
This full-frame model is equipped with an innovative 5-axis, optical in-body image stabilisation system that has been fine-tuned to support its high-resolution shooting capacity, resulting in a shutter speed advantage of 5.5-steps. Additionally, the shutter unit assembly has been carefully redesigned to reduce even the slightest movement that may cause blur.
The Alpha 7R IV also includes Sony’s highest resolution viewfinder ever, a 5.76 million dot UXGA OLED Tru-finder EVF. About 1.6x the resolution of the EVF in the Alpha 7R III, this new viewfinder provides an extremely accurate, true-to-life depiction of the scene being framed. The display quality can be set to ‘Standard’ or ‘High’ mode, and to either 60 fps or 120 fps refresh rate to best match the subject and shooting conditions.
Additionally, the new camera features an evolved Pixel Shift Multi Shooting mode that composites up to 16 full-resolution images. In this mode, the camera precisely shifts the sensor in one pixel or half-pixel increments to capture 16 separate pixel-shifted images containing a total of 963.2 million pixels of data, which are then composited into a 240.8 million pixel (19008 x 12672 pixels) image using Sony’s “Imaging Edge™” desktop application. Ideal for photographing architecture, art or any other still life subject, this enhanced mode produces photographs with a level of detail and colour accuracy that is simply stunning.
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