Sony Alpha a7 IV Mirrorless Digital Camera with 24-70mm Lens

Sony Alpha a7 IV Mirrorless Digital Camera with 24-70mm Lens

An all-arounder that pushes beyond basic, the Sony Alpha a7 IV does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators. The newly developed 33MP Exmor R CMOS sensor pairs with the BIONZ XR processor from the Alpha 1 to achieve quick capturing up to 10 fps and 4K 60p video recording, along with broad sensitivity up to ISO 51200 and a wide 15+ stop dynamic range. Beyond image quality, the sensor and processor also contribute to an advanced AI-based AF system that supports Real-time Eye AF and Real-time Tracking for intuitive AF control and subject tracking. This fourth-generation of the a7 camera also sports an updated body design that houses a higher resolution 3.68m-dot EVF, vari-angle touchscreen LCD, and dual memory card slots, including one dual CFexpress Type A/SD UHS-II slot. Connectivity and streaming is also a key attribute of this camera, and it supports a simple plug-and-play design for live streaming directly from the camera when connected to a computer via USB.

Sony FE 24-70mm f/2.8 GM Lens

The Standard Zoom Redefined

A fast, standard zoom favoured for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimise spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimise lens flare and ghosting for increased contrast and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.

A new era of standard zoom performance

No-compromises design and technology in a new constant f/2.8 zoom lens that can fully utilize the performance potential of current and future high-resolution camera bodies.

Unprecedented resolution and detail

An XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.

Bright, fast f/2.8 at any focal length

Keep exposure settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speeds with consistently spectacular image quality.

Precise focus at blazing speed

Direct Drive SSM (DDSSM) minimises spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.

Professional lens control features

A focus mode switch, focus hold button, and zoom lock switch provides professional control for a wide range of shooting situations.

Lens Configuration

G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokeh.