{"product_id":"the-business-of-photography-by-stills-by-tom-x-canon-19-sept","title":"The Business Of Photography by Stills by Tom x Canon | 19 Sept","description":"\u003cp\u003eFor one exclusive event, professional commercial, portrait, and lifestyle photographer Tom from \u003cstrong\u003eStills by Tom\u003c\/strong\u003e teams up with Canon at Outdoorphoto Fourways to pull back the curtain on the creative industry.  Taking stunning photos is only half the battle; building a profitable, sustainable career in photography requires mastering the business behind the lens. Whether you are looking to transition from a passionate hobbyist into a full-time freelancer or want to scale your existing commercial or studio photography business, this practical session will provide actionable tools and real-world strategies to elevate your practice.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat You’ll Take Away\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003eNo fluff, generic growth hacks, or basic camera settings. Tom will share real insights into how he builds, manages, and sustains a high-end photography brand:\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003ePricing \u0026amp; Value Proposition:\u003c\/span\u003e How to quote with confidence, value your time and artistic skill, and structure commercial pricing.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eClient Relationships \u0026amp; Experience:\u003c\/span\u003e Navigating contract negotiations, managing client expectations, and landing repeat commercial or private work.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eBuilding a Marketable Brand:\u003c\/span\u003e Standing out in a saturated industry, establishing a recognizable aesthetic, and positioning your work to attract high-value clients.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eWorkflow \u0026amp; Business Administration:\u003c\/span\u003e Managing the day-to-day administrative side. From pre-production planning and budgeting to post-shoot delivery.\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan style=\"text-decoration: underline;\"\u003eThe Gear That Powers the Business:\u003c\/span\u003e Discover how leveraging Canon’s system enables seamless efficiency, high-performance output, and commercial dependability on set.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDate\u003c\/strong\u003e\u003cspan\u003e: 19 September 2026\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eTime\u003c\/strong\u003e\u003cspan\u003e: 10:00 - 13:00\u003c\/span\u003e\u003cbr\u003e\u003cstrong\u003eLocation\u003c\/strong\u003e\u003cspan\u003e: \u003ca rel=\"noopener\" title=\"Google Maps link to Outdoorphoto Fourways\" href=\"https:\/\/maps.app.goo.gl\/GkrkFUGs9wwGgSK68\" target=\"_blank\"\u003eOutdoorphoto Fourways\u003c\/a\u003e\u003c\/span\u003e\u003c\/p\u003e","brand":"Shortform Video Academy","offers":[{"title":"Default Title","offer_id":47365305040950,"sku":null,"price":200.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/CanonXShortform_StillsbyTom.jpg?v=1788260992","url":"https:\/\/www.outdoorphoto.co.za\/products\/the-business-of-photography-by-stills-by-tom-x-canon-19-sept","provider":"Outdoorphoto","version":"1.0","type":"link"}