It is a well known fact that your photography quality can only be as good as the lenses you use. Various aspects of the optics can greatly affect the final image. To help you pick out the perfect lens to meet your requirements, we have grouped our range of popular lenses into four main categories representing photography genres they are favoured by.

Sports and Wildlife Photography require the use of long telephotoTELEPHOTOA lens with long focal length capable of making distant objects appear nearer thus larger. Essentially, it isolates and magnifies the subject so that it appears as a full image when shooting from a distance. Telephoto lenses are ideal for photographing subjects that are further away, such as wildlife and sports photography. lenses that provide good reach over a distance. Fast focus and ultra durable design are also features, among others, required by these genres.

For Landscape photography and architecture, wide angle lenses are often required. These provide extremely wide fields of view enabling the capture of large buildings, dramatic interiors and vast landscapes. This group also includes tilt and shift lenses which enables full control of perspective and depth of field.

The portraiture and wedding category includes a selection of lenses with normal to short telephoto properties. Many of them feature extremely large apertureAPERTUREAperture, shutter speed and ISO form what is known as the exposure triangle in photography. Aperture refers to an opening inside the lens, similar to the iris of your eye, that changes in diameter to control the amount of light that enters a camera. Aperture is expressed in f-stops: the lower the number, the larger the aperture, e.g. f/1.4 is larger than f/8. A larger (or wider) aperture allows more light to pass through the lens to the sensor (film) as a picture is taken, particularly useful in low-light conditions. A larger aperture also produces a shallower depth-of-field, and thus more background blur.s allowing the capture of portraits and events in very low light conditions.

MacroMACROProducing photographs that render extreme close-ups of extremely small subjects like insects, hence its popularity among nature photographers. It requires using a macro lens with a large reproduction (magnification) ratio of at least 1:1, which renders a subject larger than life size. Macro lenses are capable of focussing at extremely short distances (some as little as a few centimetres), allowing the photographer to get very close to the subject. photography is a demanding field and requires a very special type of lens that allows you to obtain focus at very short distances from your subject. They also feature optics that have a large reproduction ratio, which captures small detail with great accuracy and clarity. If your are interested in photographing small object, this is where you should invest.

If you are unsure where to start looking, please feel free to chat with one of our online consultants.

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