It is a well known fact that your photography quality can only be as good as the lenses you use. Various aspects of the optics can greatly affect the final image. To help you pick out the perfect lens to meet your requirements, we have grouped our range of popular lenses into four main categories representing photography genres they are favoured by.

Sports and Wildlife Photography require the use of long telephoto lenses that provide good reach over a distance. Fast focus and ultra durable design are also features, among others, required by these genres.

For Landscape photography and architecture, wide angle lenses are often required. These provide extremely wide fields of view enabling the capture of large buildings, dramatic interiors and vast landscapes. This group also includes tilt and shift lenses which enables full control of perspective and depth of field.

The portraiture and wedding category includes a selection of lenses with normal to short telephoto properties. Many of them feature extremely large apertures allowing the capture of portraits and events in very low light conditions.

Macro photography is a demanding field and requires a very special type of lens that allows you to obtain focus at very short distances from your subject. They also feature optics that have a large reproduction ratio, which captures small detail with great accuracy and clarity. If your are interested in photographing small object, this is where you should invest.

If you are unsure where to start looking, please feel free to chat with one of our online consultants.