EISA CAMERA OF THE YEAR 2018-2019

Sony has produced an excellent product with the Sony Alpha a7 Mark III. Utilising the power of their BIONZ X™ image processing engine and the clear image capturing capability of the Exmor R™ CMOS sensor the Sony Alpha a7 III delivers brilliant photos with accurate colour reproduction and extremely low digital noise. It can capture beautiful images at up to 10 frames per second. It does not stop there - the Alpha a7 III also features HLG (Hybrid Log-Gamma) which enables HDR video recording in 4K resolution.

Brand: Sony
Product Code: CAMSOILA7M3
R 37,495.00 R 29,495.00
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Gain control of expressive freedom

With outstanding imaging capability and high-speed performance contained in a compact body, the α7 III gives you the power, precision, and flexibility to capture once-in-a-lifetime moments just as you like. A newly developed back-illuminated image sensor and evolved image processing system fulfil various shooting needs with high-quality imaging capabilities that you would expect only of a full-frame camera.


Newly developed sensor, evolved image processor

A new version of the 24.2-megapixelPIXELThe shortening of 'picture element', a basic unit of programmable colour forming the dots that make up an image. Pixel size depends on a camera’s resolution, which is measured in megapixels (MP), meaning millions of pixels. The more pixels on a sensor, the smaller they have to be to fit. An image's number (or density) of pixels correlate to the amount of information and image holds. Cameras with more pixels on the sensor have a higher pixel density and thus more resolving power, able to capture smaller details with much more clarity and accuracy. Higher resolution images can be cropped more agressively and also produce better quality large prints.5 Exmor R™ CMOS sensor, now featuring a back-illuminated structure, is combined with the latest BIONZ X™ image processing engine and front-end LSI, and this combination achieves a data readout speed that is two times faster and data processing capability that is 1.8 times higher.


Back-illuminated full-frame sensor

The 35-mm full-frame CMOS image sensor with back-illuminated structure enhances light collection efficiency, expands circuitry scale, and, with the help of a copper wiring layer that contributes to quicker data transfer, outputs data at very high speed while minimising noiseNOISEThe appearance of random pixels scattered over a photo, similar to the grain effect seen in film photography, which degrades photo quality almost as if it is stained. It occurs when taking photos in low-light conditions, with very slow shutter speeds on high sensitivity (ISO) settings. It is caused by amplification done by the sensor when high ISO settings are used. You can counteract digital noise by lowering the sensitivity (ISO) setting of your camera - the lower the ISO setting, the lower the noise in the image. Typically cameras with larger sensors (like full-frame cameras) will inherently produce less noise due to larger pixels on the sensor. to reveal fine details in every picture.


Reducing noise in high-resolution images

Standard ISO ISO Exposure is controlled by three elements: Aperture, Shutter Speed and ISO. The ISO speed determines how sensitive a camera's sensor is to incoming light. A higher ISO speed absorbs more light, resulting in a brighter exposure, however, a higher ISO also results in more digital noise in low-light conditions. Cameras with larger sensors (like full-frame cameras) typically have higher ISO speed capability and produce less digital noise at high ISO settings. Digital cameras include a control for adjusting ISO speed, some of which can be set to adjust automatically in combination with certain other exposure settings. ISO is indicated in numbers usually starting at 100 and going upward (200, 400, 800, 1600 etc.) doubling in sensitivity each time. Most cameras also indicate 3rd stop intervals (100, 125, 180, 200 etc.)range is extended to ISO 100-51200 (expandable to ISO 50-2048007 for stills), while Detail Reproduction and Area-specific Noise Reduction technologies maintain image details and cut noise. With highly effective performance in mid-to-high sensitivity ranges, you can shoot at high ISO with no concerns about noise or image deterioration.


Subtle gradation from shadow to highlight

Approximately 15-stop dynamic range at low-sensitivity settings is achieved, thanks to a revamped CMOS sensor and image processor that provide for smooth gradation from shadow to highlight. This gives you greater freedom of creative imaging.


Faithful colour reproduction

Colour reproduction performance is dramatically enhanced, giving subjects that you capture more natural colour that is faithful to how the colours look in real life. Skin tones in portraits, blue skies in landscapes, and vivid hues in still life images look very realistic as a result.


Steadier shots with 5-axis stabilisation

The latest high-precision stabilisation uses stabilisation unit and gyro sensors and algorithms to achieve a 5.0-step shutter speedSHUTTER SPEEDAperture, shutter speed and ISO form what is known as the exposure triangle in photography. Shutter speed is the length of time that a single frame is exposed for, more specifically how fast the shutter opens and closes to permit light entering the lens, to reach the sensor. A slow shutter speed means a longer exposure time useful for motion blur like the silky look of flowing water, whereas a fast shutter speed means a shorter exposure time useful for freezing the appearance of motion in images like a hummingbird in flight. It is measured in seconds starting at 1 second and halving our doubling in time. For example: 1/2s, 1/4s and 1/8s are all fractions of a second with 1/2s being the longest exposure time, 1/4s half of that and 1/8s another half etc. advantage in a system that compensates five types of camera shake with a wide range of lenses and delivers excellent performance.


14-bit RAW output for rich gradations

For smoother, more natural gradation, the latest BIONZ X image processor and front-end LSI process image signals in 16-bit form. This processor also allows 14-bit RAW data output, even when in silent or continuous shooting mode. 


4D FOCUS - AF performance evolves

AF performance is improved using the same AF advancements as in the α9 and applying it optimally. Once the α7 III captures such unpredictably moving subjects as dancers, boxers, and wild animals in action, it won’t easily let them go. The Sony Apha a7 III features 693 phase-detection AF points covering approx. 93% of image area, plus 425 densely positioned contrastCONTRASTThe difference between areas of different brightness levels in a photograph: A high-contrast image has a greater difference between light and dark areas, whereas a low-contrast image has a narrow range of tones. Contrast is used to direct a viewer’s attention to a photographer’s subject either with colour contrast (bold versus duller colours) or tonal contrast (bright versus darker tones). -detection AF points to improve focus.


Up to two times faster AF performance

Combining focal-plane phase-detection AF for excellent speed and tracking plus high-precision contrast-detection AF, Sony’s sophisticated Fast Hybrid AF can capture fast-moving subjects in razor-sharp images. This system advances performance to double AF speed.


Enhanced AF tracking for swiftly moving subjects

The AF performance inherited from the α9 accounts for AF tracking with enhanced precision for continuous shooting of quick action. With faster image sensor readout, even complex subject motion can be tracked and sudden movements can be predicted with great precision, letting you capture decisive moments.


Eye AF revolutionizes portraiture

With the α7 III, Eye AF can now be used with AF-C mode, for fast, effective eye detection/tracking performance when shooting stills. The easy maintenance of optimum focus on moving subjects can totally transform your portraiture.


Fast continuous shooting captures the height of a moment

The α7 III can shoot in a continuous burst at up to 10 fps with AF/AE tracking and up to 8 fps burst shooting when shooting with live-view mode. The camera also supports silent shooting at up to 10 fps with AF/AE tracking at maximum resolution.


High-resolution 4K HDR

As well as new capability of recording stunning 4K movies through 2.4x higher oversampling, the camera features a new HLG (Hybrid Log-Gamma) picture profile, supporting instant HDR workflow. Full-pixel readout without binning in 35-mm full-frame mode makes it possible to condense approx. 2.4 times the data required for 4K movies (QFHD: 3840 x 2160), minimizing moiré and jaggies. Full-frame or Super 35-mm mode can be selected as needed. Furthermore, 4K recording employs XAVC S format at bitrates as high as 100 Mbps.


Improved Fast Hybrid AF for movie recording

Fast Hybrid AF with focal-plane phase-detection AF and contrast-detection AF locks onto and smoothly tracks moving subjects. A wide AF area like that for still images is now available for movies, too. Reduced low-end AF drive speed allows more pronounced slow focus effects. Freedom to match focus response to specific scenes is enhanced overall.


HLG (Hybrid Log-Gamma) for instant HDR workflow

A new HLG picture profile supports instantaneous HDR workflow. Movies recorded in HLG picture mode will appear true-to-life with minimized black-crush or blown highlights that can deteriorate gradation and details, without colour grading.


Supports S-Log3 and Slow and Quick Motion

S-Log3 improves gradation from shadows to mid-tones and widens the dynamic range up to 14 stops. Also, select a frame rate from 1 to 120/100 fps for up to 60x quick motion and 5x slow motion.

Camera

Megapixels
24.2 Megapixel
Sensor Size Type
Full-frame
Sensor actual Size
35.6 x 23.8 mm
Sensor Type
Back-Illuminated CMOS
Framerate
Up to 10 fps at 24.2 MP for up to 89 Frames in Raw Format
Up to 10 fps at 24.2 MP for up to 177 Frames in JPEG Format
ISO Range
Auto, 100-51200 (Extended Mode: 50-204800)
Focus Points
Phase Detection: 693
Contrast Detection: 425
Lens Mount
Sony E-mount
Memory
SD
SDHC
SDXC
Memory Stick Pro Duo
Memory Stick PRO HG-Duo
Fastest Shutter Speed
1/8000 sec
Longest Shutter Speed
30 sec
Bulb Mode
Flash Sync Speed
1/250 sec
Processor
BIONZ X
Video
3840 x 2160p at 23.98, 25, 29.97 fps (100 Mb/s XAVC S via H.264)
3840 x 2160p at 23.98, 25, 29.97 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 100, 120 fps (100 Mb/s XAVC S via H.264)
1920 x 1080p at 100, 120 fps (60 Mb/s XAVC S via H.264)
1920 x 1080p at 23.98, 25, 29.97, 50, 59.94 fps (50 Mb/s XAVC S via H.264)
1920 x 1080p at 50, 59.94 fps (25 Mb/s XAVC S via H.264)
1920 x 1080p at 25, 29.97 fps (16 Mb/s XAVC S via H.264)
1920 x 1080i at 50, 59.94 fps (24 Mb/s AVCHD via H.264)
1920 x 1080i at 50, 59.94 fps (17 Mb/s AVCHD via H.264)
File Formats
Still Images: JPEG, RAW
Movies: AVCHD Ver. 2.0, MPEG-4 AVC/H.264, XAVC S
Audio: AC3, Dolby Digital 2ch, Linear PCM (Stereo)
Built-in Flash
No
Weather Sealing
Yes

Batteries

Model
NP-FZ100
Capacity
2280 mAh
Volt
7.2 VDC
Type
Lithium-Ion

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What's in the box?

  • Sony Alpha a7 III Mirrorless Digital Camera (Body Only)
  • NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
  • AC Adapter
  • Micro-USB Cable
  • ALC-B1EM Body Cap for E-Mount Cameras
  • Accessory Shoe Cap
  • Eyepiece Cap
  • Shoulder Strap
  • 1-Year Warranty

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