Fujifilm X-S10 Mirrorless Digital Camera + 16-80mm Lens (Black)

A Camera that Expresses Your Mood

Great photos evoke deep emotions. Fix your eyes on the subject, envision the story you want to tell, and use this tool to create with meaning.

Perfect Colour to Define Your Photographic Style

A legacy in colour science is at the root of any image you set out to create. Developed from knowledge and technologies accumulated over 85 years, Fujifilm’s Film Simulations produce superb depth, saturation, and tonality that need little-to-no enhancement.

“Straight out of camera,” truly takes on new meaning with Fujifilm’s legendary colour reproduction and X-S10’s in-camera functionality. Customise any Film Simulation to make your own distinctive look by adjusting a wide range of parameters directly in-camera and modify original colours and textures to create a unique finish and define your creative style.

18 Film Simulation Modes Packed with Fujifilm's Colour Science:

• Classic Neg: Based on SUPERIA, a colour negative film loved by generations, this Film Simulation mode provides high-contrast tonal gradation and adds depth and definition to colours by adjusting their shades in highlights and shadows while reducing saturation.
• ASTIA: Based on FUJICHROME ASTIA, a reversal film designed for use in fashion portraits, this Film Simulation mode prioritises soft and faithful reproduction of skin tones while also reproducing vivid blue skies and greenery.
• Velvia: Based on FUJICHROME Velvia, an ultra-vivid reversal film designed for professional use, this Film Simulation mode provides richer and high-contrast colours than the standard “PROVIA”, normally used by landscape photographers.

Lightweight Design

X-S10’s small, compact frame is designed to lighten the load on both your mind and your body, letting you explore your surroundings more freely and allowing you to, literally, take your photography further. It may weigh just 465g, but it doesn’t compromise on build quality or high-end features. The lighter load simply leaves you with more energy to make one more photo, or have more space to carry another lens, giving you a chance to take your photography to new places.

Dependable Autofocus for those Important Moments

With lightning-fast, accurate, and tenacious low-light autofocus, even the most fleeting of subjects are yours to photograph, so there’s nothing to get in the way of your creativity. Able to acquire focus in just 0.02 sec, advanced Face and Eye Detection AF means your portraits come in crystal clear and fast-moving subjects are easy to keep sharp consistently with Tracking AF. Even in dimly lit interiors or night-time scenes, there’s no stopping you. X-S10’s high-sensitivity back-illuminated sensor can operate at an amazing -7EV*, picking out candlelit scenes or moonlit moments with ease. *When XF50mmF1.0 R WR lens is attached

Uncompromising Image Quality

Within its compact body, X-S10 is equipped with a high-performance, five-axis In-Body Image Stabilisation (IBIS) unit, which provides vibration reduction for those times you need it most. This high-performance gyroscope and accelerometer help to steady camera shake, allowing for sharper images. This means you can hand-hold the camera at shutter speeds up to six times slower than normal for still images or use it to help create smooth footage in video. Additionally, X-S10’s IBIS also synchronises with Optical Image Stabilisation (OIS) system lenses to deliver powerful and reliable image stabilisation performance.

Customise to Your Personal Settings

Offering full customisation and adapting flawlessly to your style of photography, X-S10 lets you work faster, smarter, and more instinctively. Dedicated Function Settings let you recall frequently used menu items with a single push. You can also store your favourite settings to one of the mode dial’s four custom positions, allowing you to instantly switch between the most appropriate setup for the subject in your frame.

Images are ready Straight Out of Camera. Instantly Share Your Stories.

Connect with Bluetooth or Wi-Fi to easily send images to your smartphone and upload your favourite photos directly to social networking sites or instantly print and share your best images by linking up with a compatible instax™ printer.

Turn Everyday Life Into Dramatic Movies

With its high-resolution 4K output that is oversampled from pure 6K data, easy to use recording modes, and intuitive controls, FUJIFILM X-S10 lets you record beautifully detailed and natural-looking footage to create high-quality, professional movies. You can even switch to Full HD mode and record at 240fps, to achieve a 10x slow-motion effect for those times where every part of the action needs to be seen.

Fujifilm XF 16-80mm f/4 R OIS WR Lens

Well-suited for a wide variety of shooting situations, the FUJIFILM XF 16-80mm f/4 R OIS WR is a versatile 24-120mm-equivalent zoom, spanning wide-angle to medium-telephoto, and featuring a constant f/4 maximum aperture. Complementing this flexible design is an advanced optical layout, which includes a trio of aspherical elements and one ED aspherical element that help to minimise a variety of aberrations in order to produce high sharpness and clarity. A Super EBC coating also improves contrast and color neutrality by reducing flare and ghosting when working in strong lighting conditions. Also benefitting use in a variety of situations is a quick and quiet autofocus system along with a six stop-effective image stabilisation system that minimizes the appearance of camera shake. Additionally, the lens is fully weather-sealed for working in inclement conditions.