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Renowned for their unique colour science, intuitive dial controls, and iconic film simulation modes that give your digital images the soul of classic film.\u003c\/p\u003e\n\u003cp\u003eInstant Cameras and Film: Capture and share memories instantly with our range of Instax cameras and film.\u003c\/p\u003e\n\u003cp\u003eWe also stock a wide selection of Fujifilm lenses and accessories to complement your kit. As a brand that truly listens to its users, Fujifilm is a choice that offers both a camera and a community for your creative journey.\u003c\/p\u003e","products":[{"product_id":"fujifilm-instax-wide-instant-film-10pack","title":"Fujifilm Instax Wide Instant Film (10 Pack)","description":"\u003cp\u003eThese Wide Films come in packs of 10.\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm Instax Wide Film ensures a sharp, clear and vivid photo while the white frame provides a blank space to leave a little note.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855954444342,"sku":"16385983","price":260.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-instax-wide-210-instant-colour-film-10-shots-front_438730a7-b647-4ece-8bd9-6c778b1fb2d4.webp?v=1760020885"},{"product_id":"fujifilm-instax-mini-film-white-10pack","title":"Fujifilm Instax Mini Instant Film White (10 Pack)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThese cute White Films come in packs of 10. 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They have a colourful frame, creating a bright and vibrant look and feel and ads a unique touch to your prints.\u003c\/p\u003e\n\u003cp\u003eThe Mermaid Instax Film is small enough to fit in your wallet. Fuji Instax Mini Film ensures sharp, clear and vivid image results with natural skin tones.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFor FUJIFILM INSTAX MINI Cameras\u003c\/li\u003e\n\u003cli\u003eColourful Metallic Patterns\u003c\/li\u003e\n\u003cli\u003eCredit Card-Sized Prints\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003ePerfect for anyone capturing a memory on the go. \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855955722294,"sku":"16648402","price":235.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fuji-instax-mini-film-mermaid-tail-10pk-16648402-outdoorphoto-1.jpg?v=1753279347"},{"product_id":"fujifilm-xf-35mm-f-2-r-wr-lens-silver","title":"Fujifilm XF 35mm f\/2 R WR Lens (Silver)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFujifilm XF 35mm f\/2 R WR Lens (Silver)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a lens with the perfect balance between size and performance. It is a prime lens with a compact profile and outstanding image quality.\u003c\/p\u003e\n\u003cp\u003eThe Fujifilm XF 35mm provides quick and quiet focusing, The lens is constructed with multiple aspherical elements to reduce distortion and spherical aberrations. \u003c\/p\u003e\n\u003cp\u003eWith a bright maximum aperture of f\/2, this lens is ideal for working in low light conditions and creating beautiful images with soft backgrounds and bokeh effects. Minimise lens flare and ghosting, while enhancing contrast and colour in your images thanks to the Super EBC coating that has been applied to individual lens elements.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eX-Mount Lens\u003c\/li\u003e\n\u003cli\u003eAPS-C Format\u003c\/li\u003e\n\u003cli\u003eSuper EBC Coating\u003c\/li\u003e\n\u003cli\u003eStepping Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eWeather-Sealed Construction\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCreate beautiful, sharp portraits that thrive in weddings, landscapes, and architectural environments.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/yV8xYJzfT-4?rel=0\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855959031862,"sku":"16580519","price":6095.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-xf-35mm-f-2-r-wr-lens-silver-1.jpg?v=1758915788"},{"product_id":"fujifilm-39mm-front-lens-cap-16393760","title":"Fujifilm Lens Cap (39mm)","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm FLCP-39 Lens Cap (39mm)\u003c\/strong\u003e is a front cap with a squeeze and snap-on mechanism for lenses or filters with a 39mm front filter thread. It is designed to be easy to put on and take off, including when using lens hoods.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm lens cap replacement\u003c\/li\u003e\n\u003cli\u003eCenter-Squeeze Snap-On Style\u003c\/li\u003e\n\u003cli\u003eProtects Front Element of Lens\u003c\/li\u003e\n\u003cli\u003eEasy Placement and Removal\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eThe Fujifilm lens cap protects your lens from scratches, fingerprints, and elements when the lens is not in use.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855960113206,"sku":"16393760","price":225.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-lenscap-39mm-16393760-Outdoorphoto.jpg?v=1757922531"},{"product_id":"xf-14x-tc-wr-teleconverter","title":"Fujifilm XF 1.4x TC WR Teleconverter","description":"\u003cp\u003eThe Fujifilm XF 1.4x TC WR Teleconverter extends the reach of compatible XF telephoto lenses by 1.4x, offering greater versatility without compromising image quality. Built to maintain autofocus performance and optical sharpness, it is ideal for wildlife, sports, and distant subjects. Its weather-resistant construction ensures reliability in outdoor environments.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eExtends focal length of compatible XF telephoto lenses by 1.4x\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaintains autofocus and exposure control\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeather-resistant design for outdoor shooting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eHigh-quality optics minimise distortion and loss of sharpness\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight for easy portability\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA reliable extender that delivers greater reach while preserving Fujifilm’s renowned image quality.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855962177590,"sku":"16481892","price":6495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/Fujifilm-XF-1_4x-TC-WR-teleconverter-16481892-Outdoorphoto-1.jpg?v=1758287528"},{"product_id":"fujifilm-mcex-16-extension-tube","title":"Fujifilm MCEX-16 Extension Tube","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe\u003c\/span\u003e\u003cb\u003e\u003cspan\u003e \u003c\/span\u003eFujifilm MCEX-16 16mm Extension Tube\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cspan\u003eenables closer focusing with XF and XC lenses on X-series cameras. With electronic contacts for autofocus and auto exposure, it maintains lens-camera communication. Its solid metal build ensures compatibility and seamless integration with the X-Series line. Compatible with various X-mount lenses, it shortens the minimum focus distance, expanding photographic possibilities.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855962341430,"sku":"16451744","price":1195.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-extension-tube-MCEX-16-16451744-Outdoorphoto-1.jpg?v=1754638143"},{"product_id":"fujifilm-xf-50mm-f2-r-wr-prime-lens-black","title":"Fujifilm XF 50mm f\/2 R WR Prime Lens (Black)","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 50mm f\/2 R WR\u003c\/strong\u003e is a compact, lightweight prime lens designed for Fujifilm X-series mirrorless cameras. With a 76mm equivalent focal length, it is ideal for portraits, street photography, and low-light shooting. Its fast f\/2 aperture provides beautiful background separation and smooth bokeh, while the weather-resistant construction ensures reliability in challenging conditions. The lens is perfect for photographers seeking portability without compromising optical quality.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eCompact 50mm prime lens\u003c\/li\u003e\n\u003cli\u003e76mm equivalent focal length for portraits\u003c\/li\u003e\n\u003cli\u003eFast f\/2 aperture for low-light and shallow depth of field\u003c\/li\u003e\n\u003cli\u003eWeather-resistant construction\u003c\/li\u003e\n\u003cli\u003eSmooth, natural bokeh\u003c\/li\u003e\n\u003cli\u003eLightweight and portable\u003c\/li\u003e\n\u003cli\u003eIdeal for street, portrait, and travel photography\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855966634038,"sku":"16580612","price":8995.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1484785514_1311239.jpg?v=1760181972"},{"product_id":"fujifilm-xf-23mm-f-2-r-wr-prime-lens","title":"Fujifilm XF 23mm f\/2 R WR Prime Lens (Black)","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm XF 23mm f\/2 R lens \u003c\/strong\u003eis a compact wide-angle prime lens designed for Fuji's X-series mirrorless cameras. This is the best Fuji X lens for street photography as its low weight of only 180 g is a lightweight addition to your bag.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eX-Mount lens \/ APS-C format35mm (35mm equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture range: f\/2 to f\/16\u003c\/li\u003e\n\u003cli\u003eTwo aspherical elements\u003c\/li\u003e\n\u003cli\u003eSuper EBC lens coating\u003c\/li\u003e\n\u003cli\u003eInternal focusing AF system\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring\u003c\/li\u003e\n\u003cli\u003eWeather-sealed construction\u003c\/li\u003e\n\u003cli\u003eRounded 9-blade diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855970664502,"sku":"16523169","price":9695.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1472086256_1275473.jpg?v=1760183314"},{"product_id":"fujifilm-instax-square-instant-film-10-sheets","title":"Fujifilm Instax Square Instant Film (10 Sheets)","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eSquare photos are enjoying a resurgence in popularity for their retro look that adds sophistication to every photo, no matter what the composition. Enjoy a wider range of uses and forms of expression.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855974989878,"sku":"16549278","price":255.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/instax-square-film-16549278-outdoorphoto-01.jpg?v=1753363998"},{"product_id":"fujifilm-xf16mm-f-2-8-r-wr-lens-black","title":"Fujifilm XF 16mm f\/2.8 R WR Lens (Black)","description":"\u003cp\u003eThe Fujifilm XF 16mm f\/2.8 R WR is a compact, lightweight wide-angle prime lens for X-mount APS-C mirrorless cameras. Its f\/2.8 aperture allows for low-light shooting and creative depth-of-field control. Weather-resistant construction ensures reliability in challenging conditions, while the high-quality optics deliver sharpness, contrast, and natural colours—perfect for landscapes, street photography, and travel.\u003c\/p\u003e\n\u003cp\u003eKey highlights:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm X-mount, APS-C format\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e16mm focal length (24mm equivalent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eBright f\/2.8 maximum aperture\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeather-resistant (WR) construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight design\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSharp optics with natural colour and contrast\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eIdeal for photographers seeking portability without compromising image quality.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43855995338806,"sku":"16611667","price":7695.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-xf16mm-f-2-8-r-wr-lens-black-outdoorphoto-b.jpg?v=1757756798"},{"product_id":"fujifilm-gf-50mm-f-3-5-r-lm-wr-lens","title":"Fujifilm GF 50mm f\/3.5 R LM WR Lens","description":"\u003cp\u003eThe\u003cb\u003e\u003cspan\u003e \u003c\/span\u003eFujifilm GF 50mm f\/3.5 R LM WR\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a compact, high-performance prime lens designed to fully leverage the power of Fujifilm’s GFX System and its large format sensor. Weighing just 335g and measuring only 48mm in length, it’s the lightest GF lens available, perfect for travel, street, and documentary photography. \u003c\/p\u003e\n\u003cp\u003eDelivering a versatile 40mm equivalent focal length, this lens offers exceptional image clarity, thanks to a nine-element, six-group optical design that includes one aspherical element to reduce flare, ghosting, and chromatic aberration. Its internal focusing system, powered by a linear motor, ensures fast, accurate, and virtually silent autofocus performance. Built for the elements, the GF 50mm f\/3.5 is dust- and weather-resistant and can operate in temperatures as low as -10°C, making it an ideal companion for challenging environments. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e40mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5 to f\/32\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eLinear AF Motor\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWhether you're capturing daily moments or epic adventures, this lens brings large-format resolution wherever you go.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/qJzvmgOi02E\" width=\"640\" height=\"360\" class=\"note-video-clip\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856003661878,"sku":"16630807","price":21395.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-gf-50mm-f-3-5-r-lm-wr-lens-1.jpg?v=1758888839"},{"product_id":"fujifilm-np-w235-battery","title":"Fujifilm NP-W235 Rechargeable Battery (2200mAh)","description":"\u003cp\u003eEnsure your Fujifilm camera is always ready to capture stunning moments with the genuine Fujifilm NP-W235 rechargeable lithium-ion battery. \u003cmeta charset=\"utf-8\"\u003eX-T4, X-T5, X-H2, X-H2S, X-S20, GFX100S, and GFX50S II owners looking for a spare or replacement battery - this is the genuine \u003cstrong\u003eFujifilm NP-W235\u003c\/strong\u003e, not a third-party alternative. At 2200mAh it's the same battery Fujifilm ships with the camera, which means the body's battery level indicator reads accurately and there's no risk of the cell triggering a camera protection shutdown mid-shoot.\u003c\/p\u003e\n\u003cp class=\"font-claude-response-body break-words whitespace-normal\"\u003eA second NP-W235 is the single most practical addition to any of these bodies - swap batteries at the mid-point of a full-day wedding, a long game drive, or a landscape session that runs into blue hour, and never have to stop shooting to find a power point.\u003c\/p\u003e\n\u003cul class=\"[li_\u0026amp;]:mb-0 [li_\u0026amp;]:mt-1 [li_\u0026amp;]:gap-1 [\u0026amp;:not(:last-child)_ul]:pb-1 [\u0026amp;:not(:last-child)_ol]:pb-1 list-disc flex flex-col gap-1 pl-8 mb-3\"\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eGenuine Fujifilm NP-W235 rechargeable lithium-ion battery\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCapacity: 2200mAh \/ 8.7Wh\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eVoltage: 7.2V\u003c\/li\u003e\n\u003cli class=\"font-claude-response-body whitespace-normal break-words pl-2\"\u003eCompatible: X-T4, X-T5, X-H2, X-H2S, X-S20, GFX100S II, GFX50S II, X100VI\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856036200502,"sku":"16651423","price":1595.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-np-w235-battery-for-x-t4-16651423-outdoorphoto-1.jpg?v=1753103843"},{"product_id":"fujifilm-instax-link-wide-smartphone-printer-ash-white","title":"Fujifilm Instax Link Wide Smartphone Printer (Ash White)","description":"\u003cp data-pm-slice=\"1 1 []\"\u003eBuilt to print wide 62 x 99 mm images, the ash white Fujifilm Instax Link Wide Smartphone Printer lets you capture more of the moment and features a sleek and compact form factor and Bluetooth connectivity. Its downloadable app will allow users to customise, edit, and print photos in JPEG, PNG, HEIF, and DNG formats. Available editing tools include cropping, filters, collages, and the ability to add text. Users will also have access to 100 types of stickers and 1500 different emojis. 30 available templates may be edited in terms of colour, text content, font position, size, while the overall print quality may be varied with \"Instax-Rich\" or \"Instax-Natural\" modes. Another unique feature is QR Print Mode, which prints a QR code on your photo that may be linked to an audio message, a web page, text, an invitation, and more.\u003c\/p\u003e\n\u003cp\u003eFujifilm Instax Link Wide Smartphone Printer is powered using an internal lithium-ion battery that can print up to 100 images when fully charged. Recharging takes 80-120 minutes, depending on the temperature and remaining battery level. 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This is made possible through the 40.2MP X-Trans™ CMOS 5 HR sensor, which is the highest image quality in the history of the X Series. \u003c\/p\u003e\n\u003cp\u003eBoasting image quality, detail, and colour rendition never before seen in a crop-sensor camera, excelling even in low-light conditions. It has a shutter speed as fast as 1\/180000 sec and ISO125 as standard sensitivity. Additionally, it incorporates a Smooth Skin Effect to automatically re-touch skin, producing 160MP images for incredible portraits. With the X-Processor 5, you can record bit rates of up to 720 mb\/s and enjoy 3x faster speeds for both video and photos compared to the X-T4.\u003c\/p\u003e\n\u003cp\u003eThe X-H2 is known for its evolved AF system which is capable of up to 40 fps in blackout-free continuous shooting. This is based on Deep Learning technology that automatically detects and tracks a broader range of subjects such as birds, cars, aeroplanes or human eyes. It also gives filmmakers room to be creative with a system that is capable of 4:2:2 10-bit internal recording in 8K at 30fps and in both DCI\/UHD 4K at up to 60 fps and Full HD at up to 240p. Continuous recording up to 160 minutes is also possible and can be extended to 240 minutes with the external clip-on fan. You can work with F-Log or F-Log 2 profiles when recording ProRes RAW and Blackmagic RAW. Both formats supports working in resolutions up to the open-gate 8K.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e40MP APS-C X-Trans5 BSI Sensor\u003c\/li\u003e\n\u003cli\u003e7-Stop In-Body Image Stabilisation\u003c\/li\u003e\n\u003cli\u003e8K 30p, 4K 60p, FHD 240p 10-Bit Video\u003c\/li\u003e\n\u003cli\u003e5.76m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e160MP Pixel Shift Multi-Shot\u003c\/li\u003e\n\u003cli\u003e20 fps E-Shutter, 15 fps Mech. 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With a remarkable 102MP resolution, it captures stunning detail, allowing for vivid, high-quality images. \u003c\/p\u003e\n\u003cp\u003eThe camera features a 35mm f\/4 lens with a built-in 4-stop ND filter and leaf shutter, offering excellent control over exposure, especially in outdoor and bright-light conditions. The fast and accurate autofocus system ensures sharp focus with AI subject detection, which is ideal for dynamic and moving subjects. The GFX100RF’s tactile aluminium body and precise analogue controls provide a seamless, immersive user experience. It also supports 4K video recording with F-Log2, delivering exceptional dynamic range for filmmakers. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e102MP 43.8 x 32.9mm BSI CMOS II Sensor\u003c\/li\u003e\n\u003cli\u003eFUJINON GF 35mm f\/4 Lens (28mm Equiv.)\u003c\/li\u003e\n\u003cli\u003eInternal 4-Stop ND Filter + Leaf Shutter\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-Dot 3-Way Tilting Touchscreen\u003c\/li\u003e\n\u003cli\u003eDCI 4K30p + External ProRes Recording\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eWith its intuitive interface and lightweight design, the GFX100RF is an excellent choice for visual storytellers who want portability without compromising on performance or image quality.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe class=\"note-video-clip\" height=\"360\" width=\"640\" src=\"https:\/\/www.youtube.com\/embed\/Zmp7dTYS7l4\" loading=\"lazy\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856145645622,"sku":"16938015","price":111795.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-gfx-100rf-digital-camera-black-1.webp?v=1757344166"},{"product_id":"fujifilm-x-half-x-hf1-digital-camera-black","title":"Fujifilm X half X-HF1 Digital Camera (Black)","description":"\u003cp\u003eThe\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eFujifilm X half (X-HF1)\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eis a compact, retro-inspired digital camera that reimagines everyday photography with a vertical twist. It features an 18MP 1-inch CMOS sensor in a unique 3:4 vertical format, paired with a fixed 10.8mm f\/2.8 FUJINON lens (32mm equivalent). Designed for tactile creativity, it includes a mechanical frame advance lever, exposure compensation dial, and optical window viewfinder. The rear vertical LCD and sub-LCD screens support intuitive control and image review.\u003c\/p\u003e\n\u003cp\u003ePerfect for nostalgic and modern creators alike, the X half offers Film Camera Mode, 2-in-1 image capture, 13 Film Simulations, and 26 built-in filters. Capture vertical Full HD video at 1080 x 1440 and transfer images to the X half App for easy development and sharing. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e18MP 1\" Vertical 3:4 CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eFUJINON 10.8mm f\/2.8 Lens (32mm Equiv.)\u003c\/li\u003e\n\u003cli\u003eRear Vertical LCD \u0026amp; Sub LCD Screens\u003c\/li\u003e\n\u003cli\u003e13 Film Simulation Modes and 26 Filters\u003c\/li\u003e\n\u003cli\u003e1080 x 1440 Vertical Video Recording\u003c\/li\u003e\n\u003cli\u003eX half App for Image Development\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCompact and lightweight, with SD card support, Bluetooth, Wi-Fi, and USB-C connectivity, it’s a playful yet powerful tool for creators seeking style, simplicity, and storytelling in every frame.\u003c\/p\u003e\n\u003cp\u003e\u003ciframe class=\"note-video-clip\" height=\"360\" width=\"640\" src=\"https:\/\/www.youtube.com\/embed\/gfE5pHJQU_M\" loading=\"lazy\"\u003e\u003c\/iframe\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856150167606,"sku":"16940276","price":11995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-x-half-camera-black-1.webp?v=1757497567"},{"product_id":"fujifilm-xf-35mm-f-1-4-r-lens","title":"Fujifilm XF 35mm f\/1.4 R Lens","description":"\u003cp\u003eThe Fujinon XF 35mm f\/1.4 R is a fixed focal length Lens for Fujifilm Mirrorless Cameras. 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It boasts a world-class 5.0-stop Optical Image Stabilisation (OIS) system, allowing for sharp handheld shooting even in challenging low light. Crucially, the lens is built with a tough, weather resistant (WR) structure featuring 20 seals, ensuring reliable performance in dust, rain, and adverse outdoor conditions. With silent, fast autofocus powered by a linear motor, the XF 18-135mm OIS WR is the perfect blend of mobility, range, and rugged protection.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856244899894,"sku":"16432853","price":13495.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1402879517_1058622.jpg?v=1760181698"},{"product_id":"fujifilm-xf-50-140mm-f-2-8-r-ois-wr-lens","title":"Fujifilm XF 50-140mm f\/2.8 R OIS WR Lens","description":"\u003cp\u003eThe Fujifilm XF 50-140mm f\/2.8 R LM OIS WR is the definitive professional telephoto zoom lens for the Fujifilm X Series, offering the frequently used focal length equivalent of 76mm to 213mm. A true \"Red Badge\" zoom, it maintains a constant f\/2.8 maximum aperture throughout its range, delivering consistent performance, stunning sharpness, and beautiful subject separation. Built for the toughest assignments, the lens features a comprehensive weather resistant (WR) structure and a highly effective Optical Image Stabilisation (OIS) system, providing up to 5.0 stops of compensation. Its innovative Triple Linear Motor autofocus ensures focusing is lightning fast, quiet, and highly accurate. The XF 50-140mm is the perfect lens for sports, wildlife, portrait, and event photography, guaranteeing professional results regardless of the shooting conditions.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856244932662,"sku":"16443060","price":20295.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1480357405_1080892_0b9edd2b-40a0-417f-905c-c0ccc57338d5.jpg?v=1760338010"},{"product_id":"fujifilm-xf-55-200mm-f-3-5-4-8-r-ois-lens","title":"Fujifilm XF 55-200mm f\/3.5-4.8 R OIS Lens","description":"\u003cp\u003eThe Fujinon XF 55-200mm f\/3.5-4.8 R OIS Lens for Fujifilm Mirrorless Cameras uses high-performance glass so you know this lens will last through the toughest of conditions.\u003c\/p\u003e\n\u003cp\u003eThis lens will provide you with beautifully sharp and crisp imagery across its entire zoom range.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856244998198,"sku":"16384941","price":9795.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1366156000_966855.jpg?v=1760018654"},{"product_id":"fujifilm-xf-100-400mm-f-4-5-5-6-r-lm-ois-wr-lens","title":"Fujifilm XF 100-400mm f\/4.5-5.6 R LM OIS WR Lens","description":"\u003cp\u003eThe Fujifilm XF 100-400mm f\/4.5-5.6 R LM OIS WR is the definitive super telephoto zoom for the X Series, covering an immense focal length equivalent of 152mm to 609mm. This lens is tailor made for capturing distant wildlife, fast paced sports, and expansive landscapes. Despite its vast reach, it weighs under 1.4kg, significantly reducing the strain of handheld shooting. The lens incorporates an advanced 5.0-stop Optical Image Stabilisation (OIS) system and a Twin Linear Motor (LM) AF for quick, silent focusing on moving subjects. Built with a rugged, weather resistant (WR) structure and a fluorine coated front element, the XF 100-400mm allows dedicated photographers to shoot with confidence in the toughest climates, ensuring sharp, high resolution results every time.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856249389110,"sku":"16501109","price":27595.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1480356232_IMG_659939.jpg?v=1760340210"},{"product_id":"fujifilm-xf-16mm-f-1-4-lens","title":"Fujifilm XF 16mm f\/1.4 Lens","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eThe XF 16mm f\/1.4 R WR is a 24mm-equivalent wide-angle lens for APS-C format Fujifilm X-mount mirrorless cameras. It has a fast f\/1.4 maximum aperture for increased control over depth of field and working in low-light conditions. A floating focus system benefits autofocus speed and maintains consistent performance throughout the focusing range.Two aspherical and two extra-low dispersion elements help to reduce spherical and chromatic aberrations for improved sharpness, clarity, and colour accuracy. Nano-GI and HT-EBC coatings help minimise ghosting and flare.X-Mount Lens\/APS-C Format24mm (35mm Equivalent)Aperture Range: f\/1.4 to f\/16Two Aspherical Elements, Two ED ElementsWeather-Sealed BodyThis is a fast, wide lens is ideal for taking sharp photos in challenging light conditions.\u003c\/span\u003e\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856249585718,"sku":"16641208","price":11595.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/FujifilmXF16mmf1.4Lens.jpg?v=1760180539"},{"product_id":"fujifilm-xf-18mm-f2-r-lens","title":"Fujifilm XF 18mm F2 R Lens","description":"\u003cp\u003eIf you are interested in Architectural, Lansdscape or Street Photography then this might just be the lens for you. 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The lens features two aspherical and three extra-low dispersion elements to control aberrations and improve clarity, along with a rounded seven-blade diaphragm for pleasing bokeh. 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Lightweight and portable, this lens is perfect for detailed macro, portrait, and medium telephoto applications.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856251322422,"sku":"16240767","price":10995.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/1745938242_839144.jpg?v=1760019537"},{"product_id":"fujifilm-mcex-11-extension-tube","title":"Fujifilm MCEX-11 Extension Tube","description":"\u003cp data-end=\"1055\" data-start=\"251\"\u003eThe \u003cstrong data-end=\"296\" data-start=\"255\"\u003eFujifilm Macro Extension Tube MCEX-11\u003c\/strong\u003e is designed exclusively for XF lenses and X Series cameras, enabling photographers to achieve impressive close-up and macro results. With precision-crafted solid metal mount rings, it offers a secure and seamless fit to both lenses and camera bodies.\u003c\/p\u003e\n\u003cp data-end=\"1055\" data-start=\"251\"\u003eElectronic contacts ensure full communication between camera and lens, allowing autofocus (AF) and auto-exposure (AE) functions to operate without compromise. By attaching the MCEX-11, lenses can focus at shorter distances, unlocking greater magnification for capturing fine details in subjects such as flowers, insects, and product shots. The compact and lightweight design makes it a practical accessory for expanding creative possibilities, while maintaining the high optical quality of Fujinon lenses.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli data-end=\"1134\" data-start=\"1079\"\u003eDedicated for XF lenses and Fujifilm X Series cameras\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1079\"\u003eElectronic contacts for AF and AE functionality\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1079\"\u003eSolid metal mount rings for precision and durability\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1079\"\u003eEnables closer focusing and increased magnification\u003c\/li\u003e\n\u003cli data-end=\"1134\" data-start=\"1079\"\u003eLightweight and compact design for easy use\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1439\" data-start=\"1349\"\u003eA simple yet powerful accessory, the MCEX-11 brings macro photography within easy reach.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856251420726,"sku":"16451732","price":1195.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-mcex-11-extension-tube-1.jpg?v=1759134500"},{"product_id":"fujifilm-rechargeable-li-ion-battery-np-w126s","title":"Fujifilm Rechargeable Li-Ion Battery NP-W126S","description":"\u003cp\u003eEnsure your Fujifilm X-series camera is always ready to capture life's moments with the authentic Fujifilm NP-W126S rechargeable lithium-ion battery. \u003cspan class=\"citation-62\"\u003eThis updated version of the popular NP-W126 offers \u003c\/span\u003e\u003cspan class=\"citation-62\"\u003eimproved heat dissipation and enhanced performance\u003c\/span\u003e\u003cspan class=\"citation-62 citation-end-62\"\u003e, making it ideal for demanding tasks like 4K video recording and rapid continuous shooting.\u003csup class=\"superscript\" data-turn-source-index=\"1\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"citation-61\"\u003eDesigned specifically for a wide range of acclaimed Fujifilm mirrorless cameras, including the \u003c\/span\u003e\u003cspan class=\"citation-61\"\u003eX-T3, X-T30, X-Pro2, X-E3, X100F, and X-S10\u003c\/span\u003e\u003cspan class=\"citation-61\"\u003e, the \u003c\/span\u003e\u003cspan class=\"citation-61\"\u003eoriginal Fujifilm NP-W126S\u003c\/span\u003e\u003cspan class=\"citation-61\"\u003e provides \u003c\/span\u003e\u003cspan class=\"citation-61\"\u003eoptimal power, reliable operation, and seamless integration\u003c\/span\u003e\u003cspan class=\"citation-61 citation-end-61\"\u003e with your camera's system.\u003csup class=\"superscript\" data-turn-source-index=\"2\"\u003e\u003c!----\u003e\u003c\/sup\u003e\u003c\/span\u003e Don't compromise on power – invest in genuine Fujifilm quality for uninterrupted creativity.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856259153974,"sku":"16528470","price":1445.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-batterypack-16528470-outdoorphoto-1_e949ec38-5264-44cf-8694-f32e521b2386.jpg?v=1753169712"},{"product_id":"fujifilm-gf-63mm-f-2-8-r-wr-lens","title":"Fujifilm GF 63mm f\/2.8 R WR Lens","description":"\u003cp\u003eThe\u003cstrong\u003e Fujifilm GF 63mm f\/2.8 R WR Lens\u003c\/strong\u003e is a high-performance standard lens for the Fujifilm G Mount, optimised for the 43.8 x 32.9 mm medium format sensor of the GFX 50S. Combining a compact, lightweight design (84 x 71 mm, 405 g) with advanced optics, it delivers outstanding sharpness, accurate colours, and smooth bokeh from centre to edge, even at wide apertures. \u003c\/p\u003e\n\u003cp\u003eFeaturing a C position on the aperture ring for command dial control, and lockable A and C positions, it offers intuitive handling for both studio and outdoor photography. The lens incorporates a fluorine-coated front element and nine weather-resistant seals, allowing reliable use in wet, dusty, or cold environments down to -10 °C. Its 10-element, 8-group construction includes an extra-low dispersion element, ensuring professional-level image quality in a portable form factor.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFujifilm G mount\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eAperture range: f\/2.8 – f\/32\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLightweight \u0026amp; compact: 405 g\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eWeather- \u0026amp; dust-sealed\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eSmooth 9-blade diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eA versatile lens that delivers precision, durability, and professional-grade performance.\u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856264560694,"sku":"16536647","price":31295.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-gf-63mm-f-2-8-r-wr-standard-lens-1.jpg?v=1758890136"},{"product_id":"fujifilm-gf-32-64mm-f-4-r-lm-wr-zoom-lens","title":"Fujifilm GF 32-64mm f\/4 R LM WR Lens","description":"\u003cp\u003eThe \u003cstrong\u003eFujifilm GF 32-64mm f\/4 R LM WR Lens\u003c\/strong\u003e is a versatile medium-format zoom lens designed for the GFX system, offering a 35 mm equivalent focal length of 25-51mm. Ideal for events, weddings, and studio work, it delivers prime-like image quality across the frame, making it perfect for high-resolution 100 MP capture.\u003c\/p\u003e\n\u003cp\u003eIts optical design features 14 elements in 11 groups, including three aspherical elements, one ED, and one Super ED element, reducing chromatic and spherical aberrations while maintaining exceptional sharpness, contrast, and colour fidelity. The rounded nine-blade diaphragm ensures smooth bokeh for creative subject separation.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e25-51 mm zoom (35 mm equivalent)\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eThree aspherical, one ED, one Super ED element\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eLinear AF motor with internal focusing\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust-, weather-, and freeze-resistant construction\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eC-position command dial on aperture ring\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eBuilt for demanding environments, this lens provides fast, quiet, and precise autofocus with the linear AF motor and internal focusing system. 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Its 95mm (35mm equivalent) focal length and 1:2 maximum magnification enable precise macro capture, while the three extra-low dispersion elements and floating focus system minimise chromatic aberration and ensure sharp, high-resolution results.\u003c\/p\u003e\n\u003cp\u003eThis lens features a 5-stop optical image stabiliser for steady handheld shots, a fast and silent linear AF motor, and a command-position aperture ring for intuitive control. Built for challenging conditions, it is dust- and weather-sealed, with a fluorine-coated front element for extra protection.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e95mm (35mm equivalent) mid-telephoto macro lens\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eMaximum magnification 1:2 with floating focus system\u003c\/li\u003e\n\u003cli\u003e5-stop optical image stabiliser for handheld shooting\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eDust- and weather-resistant with fluorine-coated front element\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003eFast, silent linear AF motor\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eCombining precision, durability, and clarity, this lens is a professional workhorse for macro and telephoto photography.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Fujifilm","offers":[{"title":"Default Title","offer_id":43856264626230,"sku":"16536661","price":53895.0,"currency_code":"ZAR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/files\/fujifilm-gf-120mm-f-4-r-lm-ois-wr-macro-lens-1.jpg?v=1758872503"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0671\/7135\/2630\/collections\/FujiFilm_Logo.jpg?v=1757062110","url":"https:\/\/www.outdoorphoto.co.za\/collections\/fujifilm.oembed?page=10","provider":"Outdoorphoto","version":"1.0","type":"link"}