Constant f/2.8 24-70mm zoom with an unprecedented union of high resolution and creamy bokeh. The Sony FE 24-70mm f/2.8 GM is a standard zoom lens for Sony E-Mount mirrorless cameras.

Brand: Sony
Product Code: LENSOE2470GM
R 37,595.00
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The Standard Zoom Redefined

A fast, standard zoom favoured for its versatility, the Sony FE 24-70mm f/2.8 GM is a wide-angle to short telephotoTELEPHOTOA lens with long focal length capable of making distant objects appear nearer thus larger. Essentially, it isolates and magnifies the subject so that it appears as a full image when shooting from a distance. Telephoto lenses are ideal for photographing subjects that are further away, such as wildlife and sports photography. lens designed for E-mount mirrorless cameras. Featuring a constant f/2.8 maximum apertureAPERTUREAperture, shutter speed and ISO form what is known as the exposure triangle in photography. Aperture refers to an opening inside the lens, similar to the iris of your eye, that changes in diameter to control the amount of light that enters a camera. Aperture is expressed in f-stops: the lower the number, the larger the aperture, e.g. f/1.4 is larger than f/8. A larger (or wider) aperture allows more light to pass through the lens to the sensor (film) as a picture is taken, particularly useful in low-light conditions. A larger aperture also produces a shallower depth-of-field, and thus more background blur., this lens maintains consistent performance throughout the zoom range and benefits working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flareFLAREOccurs when a point light source such as the sun or an artificial light (that is brighter than the rest of the scene), hits the front element of a lens resulting in a lack of contrast, haze, or unwanted semi-transparent objects being present in the image. You can avoid lens flare with a lenshood or filters, however, the effect is also useful for bringing artistic elements into an image, such as sun rays peaking out from behind a rock formation. and ghosting for increased contrastCONTRASTThe difference between areas of different brightness levels in a photograph: A high-contrast image has a greater difference between light and dark areas, whereas a low-contrast image has a narrow range of tones. Contrast is used to direct a viewer’s attention to a photographer’s subject either with colour contrast (bold versus duller colours) or tonal contrast (bright versus darker tones). and colour neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.


Features

  • E-Mount Lens/Full-Frame Format
  • Aperture Range: f/2.8 to f/22
  • One XA Element & Two Aspherical Elements
  • One ED Element & One Super ED Element
  • Nano AR Coating
  • Direct Drive Super Sonic Wave AF Motor
  • Focus Hold Button; Internal Focus
  • AF/MF Switch; Zoom Lock Switch
  • Dust and Moisture-Resistant Construction
  • Nine-Blade Circular Diaphragm


A new era of standard zoom performance

No-compromises design and technology in a new constant F2.8 zoom lensZOOM LENSAllows a camera to, unlike a fixed-focal length or prime lens, change smoothly from a long shot to a close-up or vice versa by varying the focal length. A true zoom lens, also called a parfocal lens, is one that maintains focus when its focal length changes. Due to more moving parts, zoom lenses often produce images of slightly lesser quality than their prime lens counterparts. However due to the inherent flexibility of being able to vary the focal length, they are extremely popular for photography where composition needs to be adapted quickly - such as at weddings, for example. that can fully utilize the performance potential of current and future high-resolution camera bodies.


Unprecedented resolution and detail

An XA (extreme aspherical) element with superlative surface precision works with ED elements for extraordinary resolution that can capture breathtaking texture and detail.


Bright, fast f/2.8 at any focal lengthFOCAL LENGTHMeasured in mm, it is the distance from the focal point of a lens (its centre or curved mirror where light converges) to the plane of the image sensor (film) when an object is in focus. A shorter focal length lens sees a wider image and a longer focal length brings your subject closer. For example, a 15mm lens sees a very wide image and is perfect for landscape photography. Conversely, a 500mm lens sees a very narrow image, brings the subject much closer and is thus great for subjects that are far away, like a bird in a tree. With zoom lenses, its minimum and maximum focal lengths are indicated, for example, as 24-105mm. A zoom lens allows you to change the lens’ focal length, with shorter (wide-angle) and longer (telephoto) options, whereas a fixed focal length lens requires you to move back and forth to find the correct image composition.

Keep exposureEXPOSUREExposure is controlled by three elements: Aperture, Shutter Speed and ISO. Achieving the correct exposure is similar to collecting rain in a bucket, up to an optimum level. The rate of rainfall is out of your control (light), yet you can control these three factors: the bucket’s width (lens aperture), the duration you leave it in the rain (shutter speed), and how effective your bucket is in collecting rain (ISO). These three elements work together to control the amount of light per unit area, preventing underexposure (too dark) or overexposure (too bright), giving you a natural looking image. settings constant throughout the zoom range to maintain low-light capability or action-stopping shutter speedSHUTTER SPEEDAperture, shutter speed and ISO form what is known as the exposure triangle in photography. Shutter speed is the length of time that a single frame is exposed for, more specifically how fast the shutter opens and closes to permit light entering the lens, to reach the sensor. A slow shutter speed means a longer exposure time useful for motion blur like the silky look of flowing water, whereas a fast shutter speed means a shorter exposure time useful for freezing the appearance of motion in images like a hummingbird in flight. It is measured in seconds starting at 1 second and halving our doubling in time. For example: 1/2s, 1/4s and 1/8s are all fractions of a second with 1/2s being the longest exposure time, 1/4s half of that and 1/8s another half etc.s with consistently spectacular image quality.


Precise focus at blazing speed

Direct Drive SSM (DDSSM) minimises spurious motion while refined algorithms enhance AF operation speed. Smooth and quiet for movies as well as stills.


Professional lens control features

A focus mode switch, focus hold button, and zoom lock switch provides professional control for a wide range of shooting situations.


Lens Configuration

G Master series lenses take imaging and expression to previously unattainable levels with a stunning blend of extremely high resolution and softly dissolving background bokehBOKEHPronounced: /ˈboʊkɛ/, /ˈboʊkeɪ/ [boh-kay] or /ˈboʊkə/ [boh-kə] Originating from the Japanese word Boke (ボケ), meaning 'blur' or 'haze', it refers to the aesthetic quality of the blur produced in the out-of-focus parts of an image produced by a lens. It has also been defined as the way the lens renders out-of-focus points of light. Bokeh depends on various aspects of lens design. Aperture design has the largest effect on Bokeh, and generally a lens with a more rounded aperture produces a more pleasing, natural Bokeh..

Lens

Focal Length
24-70mm
Maximum Aperture
f/2.8
Minimum Aperture
f/22
Barrel Type
Metal Barrel
Camera Mount
Sony E-mount
Full Time Manual Focus
Yes
Minimum Focus Distance
38 cm
Internal Focus
Yes
Internal Zoom
No
Image Stabilization
No
Filter Thread
82 mm
Weight
886 g

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What's in the box?

  • Sony FE 24-70mm f/2.8 GM Zoom Lens
  • ALC-SH141 Lens Hood
  • ALC-F82S 82mm Front Lens Cap
  • ALC-R1EM Rear Lens Cap
  • Lens Case
  • Limited 1-Year Warranty

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Tags: Sony, zoom lens
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