Food evokes emotion
Going through Melissa’s blog, The Truffle Journal, her photos make you salivate with the craving for her photographic creations and that is what makes her happy! “My first and foremost goal is that people must get hungry when they look at my photographs. If you don’t, I am not doing my job.” She describes her style as very much “memory centred”, evoking emotion and achieving a response from people; be it a memory around food or a need to eat and share a new food memory. “Whether I shoot natural light or flash I want people to get hungry!”
Using a food stylist or not, all depends whether I am shooting with a client and if they have the budget for it. On bigger jobs, I prefer working with a food stylist as it allows me to dedicate all of my energy on what I do best. “It can be a bit manic if I do it all and I believe that you can create powerhouse work when you collaborate correctly with other creatives.” She adds that all of the photographs on her blog, The Truffle Journal, is cooked, styled and photographed herself; it’s her space to share her creative voice.