Commercial, Editorial and Portrait – Whats the difference?
Commercial beauty shot
A commercial beauty shot is a standard beauty image that is photographed in a more simplistic manner. It is meant to sell a product by a specific brand to the general public. The image is more direct and usually has less artistic expression. If the public cannot connect with the photograph, they won’t buy the product.
Editorial beauty shot
An editorial beauty image is shot with a theme that is carried through more than 4 pages. The idea could be based on makeup, hair, nails, skincare or even accessories. It’s not so much about selling a product, but using current trends to illustrate a story. These images do not always require a specific style of photography and lighting, but rather allow the photographer a lot more artistic freedom.
A portrait is about capturing an organic moment in time. It’s about capturing your talents character and personality in a single photograph. These images should somehow feel personal, like you’ve caught a private glimpse of someone’s essence.