Jana’s advice “A good fashion photograph is one that sticks with you.” Whether you are interested in creating a beautiful fashion photograph or want to set up a portfolio as an aspiring advertising photographer Jana shares a few important pointers, so take note. Until you have access to professional models, wardrobe, hair and make-up, pick one element. If you have a good make-up artist willing to work with you, focus on creating a wonderful make-up story. If you have the wardrobe, keep the hair and make-up really simple.
- To push yourself, try and get a professional stylist and model to test with you. In turn, that will elevate your work.
- Having an assistant allows you to focus on your work. Overall, the quality of the team you work with determines the quality of the end product.
- Her advice to aspiring fashion/advertising photographer is to do the work that you love to do. Find a way to package it and show it to advertising agencies, art buyers etc.
Jana has worked as a fashion photographer on a variety of advertising campaigns. Her work ranging from feel good photographs to those inserts you tore out of the magazines and stuck onto your wall as a kid. In the words of Rachel Zoe, “Style is a way to say who you are without having to speak.” I think the same could be said about your photos.