Keys to success in the digital age
- Developing your style is essential. It may take years, but consistency is fundamental to ensuring a strong marketing presence.
- Posting work online is crucial but avoid oversharing and/or long absences if possible. This can be tricky, especially in this line of work as you often don’t have signal, but you must try your best to post when you do have Wi-Fi and preferably daily.
- Stay on subject and ensure that the bulk of your posts follow the same theme. “People don’t follow my Instagram page for photos of what I’m eating or wearing. They follow me for photos and footage of wildlife and details on the equipment I use.”
As freelancer, she’s learned to constantly produce content. If you want to be a wildlife photographer you need to get out, produce and market that kind of content as often as possible. This will lead to important networking opportunities. When you have an impressive body of work and show that you can produce on demand, it will prove that you’re professional and experienced.
Working as wildlife photographer, the most valuable lesson she has learned over the years is to not become complacent around wild animals. “I’ve learned that lesson the hard way and it’s a lesson I won’t forget.” (Find out why)
For the women…
Going through Shannon’s work and looking at photos of her I couldn’t help but notice how fabulous she looks in the bush! I simply had to know what her secret was and how she felt about being a woman working in a predominantly male-orientated field. “I certainly don’t always feel fabulous! Especially working for weeks or months on end in the bush or out of a suitcase. I can’t tell you how much I appreciate a long, steaming hot shower these days! In this line of work you quickly learn how to pack light since all the photographic equipment takes up most of the room.”
She started taking photos because of her passion of animals. “I didn’t go in analysing the industry and to be quite honest, never really noticed any chauvinistic behaviour over and above what I was used to in general being female.” These days she feels as though her body of work speaks for itself and most men are very supportive of her within the industry.