This promotion has ended.

Now is the time to switch to Sony mirrorless. Between 10 August and 30 September 2021, you can trade in any fully operational interchangeable lens camera (SLR, DSLR or ML) for a discount on a Sony a1 or a7R IV mirrorless digital camera.

How to trade in your camera

Thanks to this trade-in service, your camera equipment can make for a tidy deposit on a new mirrorless camera and you can do it all without the hassle of leaving your home.

Step 1 – Get in Touch

Contact us with your interest to trade-in by sending an email to or phoning 012 348 3693. Please tell us which camera model you’d like to trade-in?

Step 2 – Estimated Value & Inspection

Once received, we will provide you with an estimated trade-in value (all gear, regardless of its value, will receive a minimum trade-in value in the form of a discount) which is based on its current second-hand market value and the condition of the item. If you are happy with the estimated value, then a physical inspection of the items will be required to give a final go-ahead and value.

Items are only inspected at our store. You are welcome to bring it in or courier it, but please ensure that the items are packed securely and safely to avoid any damage that might be caused during shipping. If you have difficulty getting the items to us, we can arrange a courier to collect the items on your behalf. A courier fee will be charged for the collection and delivery of the equipment to our shop.

Quoted values may vary if with inspection the item is found to be different or in a condition that is different from that which was initially discussed, and if a fault is found that you were not aware of. In such cases, we will either recommend a repair or arrange for the return of the item.

Step 3 – Final Offer & Payment

After inspection, a confirmed and final value will be given and if accepted the credit will immediately be made available for your planned purchase. Simply pay the balance for the Sony a1 or a7R IV camera.