Ready to make the leap to the next level of photography? Whether you’re a seasoned professional or a passionate hobbyist, now is the perfect time to trade in your old gear and step into the future with Sony.

Switch to Sony 5-31 May 2025. Trade-in your older version A9 or A1 camera for a discount on a Sony Alpha A9 III or Sony Alpha A1 II.

Introducing the Trade-In, Trade-Up Event

From 8 May until 5 June,  when you trade in an older version of the Sony Alpha A9 or A1, you’ll get up to 30% EXTRA on its trade-in value when you upgrade to the cutting-edge Sony Alpha A9 III or Sony Alpha A1 II.

Why upgrade to Sony now?

Speed that redefines action photography

Capture every fleeting moment with the Sony Alpha A9 III’s high-speed stacked sensor or the A1 II’s unmatched burst shooting. Whether it’s sports, wildlife, or fast-paced events, these cameras keep up with the action, frame by frame.

Switch to Sony 5-31 May 2025. Trade-in any fully operational interchangeable lens camera for a discount on a Sony Alpha A9 III or Sony Alpha A1 II.
Switch to Sony 5-31 May 2025. Trade-in any fully operational interchangeable lens camera for a discount on a Sony Alpha A9 III or Sony Alpha A1 II.

Here’s how the trade-in bonus works

You’ll receive an extra 15%, 20%, or even 30% on top of your trade-in value depending on your camera’s condition. And yes, you’ll always get at least 15% extra, no matter how loved (or worn) your gear is.

Here’s what you do:

  1. Bring in or send us your older version Sony A9 or A1 camera for a quick evaluation.
  2. Receive a trade-in offer on the spot; simple, fast, and fair.
  3. Get your bonus: An extra 15–30% will be added to your trade-in value instantly.
  4.  Apply your bonus toward a new Sony Alpha A9 III or A1 II, and shoot like never before.
Switch to Sony 5-31 May 2025. Trade-in any fully operational interchangeable lens camera for a discount on a Sony Alpha A9 III or Sony Alpha A1 II.
Switch to Sony 5-31 May 2025. Trade-in any fully operational interchangeable lens camera for a discount on a Sony Alpha A9 III or Sony Alpha A1 II.

When choosing between the Sony Alpha A9 III and the Alpha A1 II, you’re deciding between two of Sony’s most powerful mirrorless cameras; each tailored to different creative needs.

The Alpha A9 III features a full-frame stacked CMOS sensor, it delivers lightning-fast performance, ideal for capturing fast-paced subjects. With blackout-free shooting at up to 120 frames per second, it’s built for speed and precision, making it the perfect choice for sports, action, and wildlife photographers. It also records stunning 4K video at 120p and includes real-time tracking with eye autofocus, ensuring every moment is locked in with clarity.

On the other hand, the Alpha A1 II is Sony’s all-round flagship for professionals who demand versatility. It houses a full-frame Exmor RS CMOS sensor and supports 8K video at 30p, making it a powerhouse for commercial, studio, and high-end video production. With intelligent, AI-powered real-time autofocus and a shooting speed of 30 fps with full AF/AE tracking, the A1 II excels in scenarios where image quality and fine control are paramount.

Limited-time offer. Visit us in-store or start your trade-in online and unlock your Sony upgrade today. T & C’s Apply