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Total Production of NIKKOR Lenses for Nikon Interchangeable Lens Cameras Reaches Seventy Million

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Thirty million SWM-equipped NIKKOR lenses
The Silent Wave Motor, or SWM, is an ultrasonic autofocus motor developed by Nikon. Nikon’s SWM converts ‘traveling waves’ into rotational energy to focus the optics. This enables extremely smooth, quiet and comfortable autofocusing. Among the first lenses for which Nikon adopted the SWM was the Ai AF-S NIKKOR 300mm f/2.8D IF-ED, released in 1996. Since then, the SWM has been built into a total of 58* different lenses of all types, from ultra-wide-angle to super telephoto DX- and FX-format lenses, zoom lenses, and even Micro lenses. It has been adopted for more than 90% of NIKKOR lenses currently manufactured.
*The total number of NIKKOR lenses equipped with the SWM currently available (as of June 14, 2012).

The NIKKOR brand
As the brand name for Nikon lenses, NIKKOR has become synonymous with high-performance, high-quality SLR lenses. The NIKKOR name comes from adding “R”, a common practice in the naming of photographic lenses at the time the name was established, to “Nikko”, the Romanized abbreviation for Nippon Kogaku K.K. In 1933, the large-format lens for aerial photography was released with the name Aero-NIKKOR.

NIKKOR has always been ahead of the times. The OP Fisheye-NIKKOR 10mm f/5.6 fisheye lens for SLR cameras, released in 1968, was the world’s first lens to incorporate aspherical lens elements. What’s more, NIKKOR lenses for the latest SLR cameras utilize a number of Nikon’s own cutting-edge technologies, including Nano Crystal Coat, which virtually eliminates internal lens element reflections across a wide range of wavelengths.NikonLogo

The current line-up of NIKKOR lenses for Nikon SLR and Nikon 1 system cameras offers a rich variety of lenses, including fisheye lenses, super wide-angle to super telephoto lenses, micro lenses and PC-E lenses.

For more information about Nikon’s award winning products please visit: www.nikon.co.za

The post Total Production of NIKKOR Lenses for Nikon Interchangeable Lens Cameras Reaches Seventy Million appeared first on ODP Magazine.

About the Author:

Sean has been shooting since schooldays (started with a borrowed Pentax K1000 from His sister, also a photographer) but only became seriously involved with photography when he returned from living in Eastern Europe. While overseas he did shoot some non-profit editorial work and also made the big switch from Nikon to Canon. Today, Sean likes to shoot Stock. "Stock is the 'best of both worlds' industry, that requires creativity and very set guidelines to be successful..." Sean also teaches photography (basic, advanced & other Stock-related courses) and frequently arrange "shooting days" for photography clubs and individual groups.

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