Tell a story
“I think if there is any useful advice I could give a photography enthusiast, it’ll be to work on a story.” You can pick a word and create something around that. Or a colour, or a book or a poem, or song lyrics… Just create a story that has emotion and something to say.
There are so many amazing people that need photos and creative people who are keen to collaborate. You can go chat with make-up, fashion, art and drama schools to find models or anyone who has started their own business and are in need of photos. Relationships are key. Find your tribe – it does not need to be a big tribe, just a small one with like-minded creatives who want to do amazing things. Trust your team and let your team do their job. If you’re working with a makeup artist – don’t restrict them! Have a common goal or end game and then let go of the control issues.
Trust your team
Some of the best work I have been lucky enough to shoot has come from my team just doing what they do, as they have the freedom to bring their creativity and their voice to life.
Just as Jana Cruder, Ingrid says that you should always be nice and kind on set. There is no need for negativity or drama – ever. Negative environments create negative photos. Keep control on set, but also find a way to work with people and listen to their ideas.
Look after your team
It’s in the little things. Just like ensuring that models have healthy food to eat on set, make sure you look after the needs of your team of creatives. Make sure that you give the well-being of your team some thought and they will do their best for you!