Every good photography page – whether it is for your portfolio, website or social media pages – needs a biography. It is a crucial part of your personal branding. When people read your bio, they are trying to figure out whether they would feel comfortable working with or being photographed by you, so it is important to let your personality shine! Here are a few tips for writing a good bio from start to finish.
Start by telling who you are, where you are based and your specialities. Writing from a third-person perspective keeps it casual while avoiding noun overuse where the speaker often refers to themself as “I”.
Now add some meat
But not too much! A good bio is typically around 150-200 words and uses plain language that is broken up in short sentences and paragraphs.
Instead of text, you could also do a video as it inherently communicates your body language, taking some of the stress out of crafting beautiful copy for your bio. But, you may still need text for other platforms, so pay attention to your tone of voice – be enthusiastic and confident. Clients love working with photographers they can trust.
Next, you may want to include specific qualifications, awards or accomplishments but keep it relatable. Chances are good that your clients won’t be familiar with these, so rather opt for the more well-known publications, awards and people you have photographed. This will add value to the information without sounding like you’re bragging.
If you have been in the industry for a while, ask one of your loyal clients whether they would be happy to write a recommendation for you. Including their testimonial adds credibility to what you do.
And while you’re normally the one taking photos, get a professional headshot. They saying just does not get old – a picture is worth a thousand words. It supports everything you have written about who you are in a nutshell.
Don’t keep them hanging
End with a call to action, such as a Contact Us button and links to your social media pages. You could also be more specific and include your email address and phone number.
Remember to proofread your text for spelling errors and typos. Photography is and should be run like a business, so it is important to portray a professional image.
Finally, remember that a good bio without SEO may never get read! Use a strong, familiar keyword such as “About Me” together with your name and what you do, for example, Anna Smith | Lifestyle & Wedding Photographer | About Me
Clients will likely find photographers at every single price point, so it is important to justify your pricing with a good biography and portfolio. Setting realistic expectations from the start will help your business grow as you develop more skills.
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