Now add some meat
But not too much! A good bio is typically around 150-200 words and uses plain language that’s broken up into short sentences and paragraphs. Don’t resort to using fancy words. Instead, share your personal motto, a quote that drives your inspiration, or a short paragraph about your life philosophy. Share more about the creator behind the stunning photos on your site.
Instead of text, you could also do a video as it inherently communicates your body language, taking some stress out of crafting beautiful copy for your bio. But, you may still need text for other platforms. Pay attention to your tone of voice, and be enthusiastic and confident, clients love working with photographers they can trust.
You may want to include specific qualifications, awards or accomplishments but keep it relatable. Chances are good that your clients won’t be familiar with these, so rather opt for the more well-known publications, awards and people you have photographed. This adds value to the information without sounding like you’re bragging.
If you’ve been in the industry for a while, ask your loyal clients whether they would be happy to write a recommendation for you. Including their testimonial adds credibility to what you do. This reassures potential clients that if people have trusted you in the past, they can too.