Now add some meat
But not too much! A good bio is typically around 150-200 words and uses plain language that is broken up in short sentences and paragraphs.
Instead of text, you could also do a video as it inherently communicates your body language, taking some of the stress out of crafting beautiful copy for your bio. But, you may still need text for other platforms, so pay attention to your tone of voice – be enthusiastic and confident. Clients love working with photographers they can trust.
Next, you may want to include specific qualifications, awards or accomplishments but keep it relatable. Chances are good that your clients won’t be familiar with these, so rather opt for the more well-known publications, awards and people you have photographed. This will add value to the information without sounding like you’re bragging.
If you have been in the industry for a while, ask one of your loyal clients whether they would be happy to write a recommendation for you. Including their testimonial adds credibility to what you do.
And while you’re normally the one taking photos, get a professional headshot. They saying just does not get old – a picture is worth a thousand words. It supports everything you have written about who you are in a nutshell.