As content creators, what do travel destinations expect you to offer them?
Content creators abroad are fortunate enough to do this as a full-time career, however, in South Africa, it’s still a pretty new concept.
Property owners today still ask for trade exchanges. Most accommodation establishments still need to learn and adjust to this new way of marketing that’s proven to be effective over again. Depending on where the property is located, we still need to drive or fly to the destination at our own cost. We work for 2 days, even though it looks like we’re on holiday (which is what it’s supposed to look like 😉). Our exposure and content then help the property receive thousands of rands worth of bookings whilst we get a very small amount that we have to split between the two of us. That’s the reality of content creation in South Africa at this time. It’s slowly improving in parts of the country like the Western Cape but still has a long way to go before content creation will be a full-time career, which is our ultimate dream.
I’m sure you have some funny stories to share, please tell us your favourite one.
The most recent thing that happened was on our Cape Town road trip. It was an extremely windy afternoon but it was our last day at the cabin we were staying at so Anna launched the drone to see if we could get at least one epic drone shot. It wasn’t even 5 minutes until the wind took the drone and we lost signal. We just stood there helplessly watching the wind blow away our beloved drone over the mountains. Gone!🙈
Then there’s numerous occasions where we’ve taken our camera and drone on a trip but forgot the SD cards. An absolute pointless exercise. But at least we know that it has happened to many other creators.
How do you produce content that stands out?
Anyone can take a photo of a beautiful space, but we know that images with a human element in them evoke more emotion. We always try to capture a feeling, not just a photo. We try to photograph moments that make people want to go and experience that exact feeling for themselves. It’s not always easy but we try our best. We often look for inspiration on Pinterest and try to create a photograph list before going to a location. It’s not until we’re in the space that we get a true feel for it. We’ve found that the golden hour photographs capture the moment the best with lighting that creates a majestic atmosphere.