Professional-use Mirrorless Camera System
As a long-term manufacturer of photographic films and medium-format film cameras, Fujifilm was always aware of the impact that different formats have on photographic expressions. Using a larger format gives an ultimate enhancement to a camera’s ability to capture “texture,” “depth” and “dimension,” which cannot be attained even by substantially increasing the sensor’s pixel count.
Since the launch of the X Series, an increasing number of professional photographers and photo enthusiasts expressed their desire to achieve the ultimate photographic expression with the X Series’ signature color reproduction. The GFX camera system with the G Format is Fujifilm’s response to their requests.
The FUJIFILM GFX 50S 51.4MP sensor can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The GFX 50S will use the high-performance “X-Processor Pro” imaging processor to provide Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in film and medium-format cameras.
Revolutionary Design Concept
The FUJIFILM GFX 50S revolutionizes the concept of medium-format cameras, and compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor. With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.
The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in the choice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.