From their site:
“…there’s something different about this Megan Fox cover tease for our next issue: It wasn’t shot with a camera. At least not a still camera. For the first time in Esquire’s history (and, we imagine, magazine history in general), a cover image was shot as a video. Using the RedONE, a video camera that captures images at four times the resolution of high-definition, photographer-director Greg Williams (see below) recorded ten minutes of loosely scripted footage with Fox — getting out of bed, rolling around on a pool chair, inexplicably lighting a barbecue.
“It allowed her to act,” Williams says. “She could run scenes without being reminded by the sound of a shutter every four seconds that I was taking a picture. As in still photography, a lot of it is capturing unexpected moments. This takes that one step further.” He then went back and pulled out the best images, which you can see in Esquire’s June issue, on sale May 10. Plus, there’s a fantastic by-product: Even though we made the film to get the stills, we were left with ten bewitching minutes of footage of a beautiful woman. We edited it down to a mini movie, which will be available at esquire.com/megan on May 4.”
Read more (and see a short clip) here at Esquire.