Shoot original instant portrait photos with Instax

Instant photography has made a comeback and is here to stay. Earl Abrahams, a Johannesburg-based photographer and videographer, connects with people by instantly capturing shareable memories.

Photography is a tool that allows me to communicate a message without using words. I see it as a universal language through which people of all ages and walks of life can relate and understand.

Instant photography creates the opportunity to share actual photographs captured of people I connect with on a daily basis. It’s simple and easy to use.

The Fujifilm Instax printer allows me to share special moments through prints. With advanced technology and social media, we’ve learned to connect and share memories differently; most people no longer print images or have physical prints of themselves or their families. The Instax printer allows you to return to the basics, appreciating and savouring every moment captured. It also gives me the opportunity to share moments and memories with people that don’t have access to technology. Sharing memories on a physical print is what I’m after.

I generally use the Instax printer for portrait shots, family moments and group photos. Connecting with people is my passion and portrait photography allows me to do it. Being granted the honour to take a portrait of someone is truly humbling. Whenever I take a portrait, my focus is to make my subject feel as comfortable as possible. The co-creation is vital and the goal is to always capture the essence of that specific individual.

I’ve always been interested in documentary photography, so I’m constantly looking for ways to simplify my process and photograph the best moment. Black-and-white photography (for me) eliminates the distraction of colour and helps me focus on tones and the moment that I’m capturing.

Do you want to have physical prints of special moments in your life to share whenever? Do you enjoy compact technology that looks good, performs well and allows you to print using your digital camera or phone? Answered yes to any of the previously mentioned? Then you definitely need an Instax printer!

Earl prints with the Instax Share SP-2, which takes Instant Mini Film. For Square printouts, invest in the SP-3.

Just as this blog’s been published, Fujifilm South Africa announced Earl Abrahams as an official X-Photographer. This is his story.