Sony Alpha A1
The Alpha a1 is Sony’s new, flagship full-frame mirrorless camera that offers a rare blend of speed and resolution, making it a serious stills and video contender. Firing off burst images at 30 frames per second, the a1’s blazing speed also makes it an excellent candidate for fast action sports photography. This may be overkill for some photographers, but for those professionals who need detailed, high-resolution shots all the time – the Sony a1 is the camera to rely on.
In a nutshell, the camera boasts 50MP high-res stills, 8K video recording, high speed and sensitivity, and connectivity for demanding (and versatile) professional workflows. It is equally capable whatever the task at hand.
Unsurprisingly, this incredibly proficient camera scooped up the 2021-2022 Expert Imaging & Sound Association (EISA) Award for the Best Product and the 2021 Technical Image Press Association (TIPA) Award for the Best Full-Frame Professional Camera. Both of these awards are judged by expert panel members from around the world.
- The a1 qualifies for R30,000 trade-in discount, which means that the effective price will be R99,995.