In many ways, smartphones have closed the gap in image quality. Yet, there is often a visible difference between a content creator who relies solely on their phone versus a blogger, vlogger or influencer who goes all out using a “real” camera to create beautiful photos and videos for their followers. Why is this? 

  • The first reason is straightforward: A fully-fledged camera has more settings to play around with. More settings equal more possibilities. 
  • The next is perspective: Like with any technology, a new camera in hand demands some learning and with that comes new ideas for creating great content.

What is the best camera for a content creator?

Many content creators start their journey using camera phones and as they gain a stronger following naturally progress to digital cameras. But, knowing which camera to switch to is often the greatest challenge to getting set up with new gear. You may have been advised to opt for an affordable and reliable used camera body and invest the bulk of your money in lenses. This is because lenses offer more options for you to take new and exciting content.

If you’re still building your brand and the budget is tight, this remains great advice. Rather buy a quality, yet affordable camera body and splurge on the lenses. But, if you’ve saved for a new camera body to make your own as you embark on a growing content journey, Sony has two mirrorless cameras that you should know about – the a7C and the a7 III. These are great for content creators who have done the whole smartphone thing and want a proper camera. They have great specs and are small, easy to use, and WiFi-enabled for sending footage straight to your phone.

Sony Alpha a7 III

Launched in February 2018, the a7 III immediately made waves and was awarded the 2018-2019 EISA Camera of the Year.

The camera captures beautiful 24 MP photos with rich colour and records full-frame 4K30 video. It is similar to the a7C (see below), yet is slightly larger, features two card slots and a tilting screen (instead of a flip-out screen), which pulls back from the camera to angle up or down. If you do a lot of landscape shooting or video, a flip-up screen can be quite handy. The flip-out screen is great for vlogging as it twists around completely so that the screen faces backwards, forwards, up or down.

Sony Alpha a7C

The Sony Alpha a7C is a small camera with a big, full-frame sensor launched in September 2020. Its offers 24.2 MP high-res photos (with RAW support) and UHD 4K30 video. It also has tracking autofocus (AF) which is an in-built detection system that maintains focus on moving subjects – simply select the subject you want to track and let the camera do the rest.

  • The camera’s screen can flip open and rotate so that you can see yourself as you shoot.
  • It has a webcam function including mic and headphone sockets for adding more advanced audio equipment as you level up the vlogging game.
  • It does not have a built-in flash, but an external flash shoe for attaching a speedlight (useful for low light shooting – indoors or at night).
  • It offers fast 10 fps continuous shooting for capturing quality split-second shots.
  • Built-in Image Stabilisation means that all attached lenses will compensate for vibration up to 5 stops.
  • The camera body has weather sealing and comfortably fits into various dedicated underwater housings for an ultra-lightweight underwater shooting experience.
  • Its large Z-series rechargeable battery is rated to last up to 750 shots on a single charge, making it a reliable option for travel photographers who often shoot plenty when out for the full day.
  • The UHS card slot also offers support for reading and writing at high speeds, which is essential when you’re always on the go.
  • The camera takes E-mount lenses and is also available for sale with the retractable 28-60mm kit lens. Its sleek profile is ideal for everyday shooting and the flexible focal length range benefits a wide range of subject types.

Sony Alpha a7 III vs a7C – How do they compare?